Small scale ops Target small- to mid-size food and beverage manufacturers similar to Joint International to tailor affordable e-commerce and payment solutions that support direct-to-consumer or wholesale channels, highlighting cost-effective tech stack adoption.

E commerce platforms Leverage their use of Shopify and online payment methods (Apple Pay, PayPal) to propose advanced e-commerce integrations, checkout optimization, and scalable storefront enhancements that improve conversion and average order value.

Financial uplift With revenue under $1M, offer growth-oriented services such as cloud-based collaboration, CRM/ERP-lite integrations, and analytics to optimize procurement, production planning, and sales forecasting for lean operations.

Tech enablement Position as a tech enablement partner to consolidate tools (Google Workspace, Microsoft 365, GTM) for streamlined collaboration, marketing analytics, and data governance, reducing fragmentation and improving go-to-market speed.

Talent & partnerships Capitalize on the small workforce by offering scalable outsourcing, managed services, or channel partnerships through their LinkedIn presence and potential network effects with similar B2B marketplaces to accelerate hiring, onboarding, and partner enablement.