Product Innovation Joolies continuously expands its product line by introducing innovative items such as Jooliettes bite-sized dates coated with dark chocolate and flavors like blood orange, sea salt, and matcha, offering new upsell and cross-selling opportunities.

Market Festival Focus The company actively targets special occasions like Ramadan by launching themed boxes, presenting opportunities to partner with cultural and holiday markets to boost seasonal sales.

Strategic Partnerships Joolies has formed collaborations with brands like Quinn Foods and Spero Foods, creating avenues to co-develop and distribute new vegan and plant-based snack options to expand its retail presence.

Digital Engagement The company's use of targeted digital marketing platforms such as Google Ads, UpPromote, and Twitter presents opportunities to increase online sales through personalized advertising and social media campaigns.

Acquisition & Growth The recent acquisition of Desert Valley Date enhances Joolies’ supply chain and product quality control, positioning it for broader distribution channels and larger retail partnerships, driving potential revenue growth.