North American expansion NOW Foods is aggressively expanding its Northern Nevada footprint with a second roughly 190,000 square foot distribution facility and reported a $1B trailing revenue in Q1 2026, signaling strong logistics capacity and international growth momentum that sales teams can leverage to pursue distribution partnerships, co-manufacturing opportunities, and new retail channels.

International growth With products sold in more than 60 countries and a growing international presence driving Northern Nevada operations, there is a clear opportunity to target regional distributors, private label collaborations, and strategic alliances in emerging markets to accelerate global reach.

Sustainability focus NOW Foods partners with Roquette to source pea protein from local farms with a zero-waste, traceable supply chain, presenting a compelling angle for sustainability-conscious retailers and brands seeking verifiable green credentials and transparent sourcing.

Quality assurance Recent initiatives include in-house probiotic PCR testing collaboration with bioMérieux and a stable vitamin C gummy format, underscoring a commitment to product quality and formulation innovation that can be positioned to retailers and contract manufacturing partners seeking robust quality controls.

Product portfolio breadth With over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products, NOW Foods offers ample cross-sell and private-label opportunities across health and wellness categories, enabling sales teams to propose bundled SKUs and co-branding deals to retailers and wellness platforms.