Product Diversification Now Foods offers a broad portfolio with over 1,500 dietary supplements, natural foods, and personal care products, presenting multiple cross-selling opportunities across health and wellness categories to retail partners and distributors.

Global Presence With products sold in more than 60 countries, Now Foods has established a strong international footprint, enabling sales teams to explore expansion into emerging markets and capitalize on growing global demand for natural health products.

Sustainability Leadership Receiving the Illinois Governor’s Sustainability Award four times highlights the company’s commitment to eco-friendly practices, which can be leveraged to appeal to environmentally conscious consumers and partners focused on sustainability.

Innovative Launches Recent product launches like Now Kids + Now Baby Clean Care and Astaxanthin capsules demonstrate the company's focus on innovation and expanding into niche segments, opening avenues for targeted marketing and partnership opportunities in specialty health markets.

Leadership Stability Strategic recent hires such as a new COO and CEO reflect a stable leadership transition, fostering confidence for potential partners and customers seeking a reliable and growth-oriented wellness brand.