Global OEMs Joral is an established supplier of encoders to large OEMs in demanding environments, including CAT, John Deere, Logmax, TigerCat, and Waratah. Potential sales opportunity: position Joral as a trusted supplier for timber harvesting, construction, and industrial machinery that require rugged, non-contact and shafted encoders.

Non-Contact Advantage The company pioneered non-contact Hockey Puck style encoders and has expanded into field programmable magnetic encoders. Potential sales opportunity: target customers with harsh environments (cement, sewers, ships, bottling lines) where traditional encoders fail, highlighting durability, wide voltage range, and diagnostic features.

Expansion Readiness Recent product lines include the PE18 ProxEncoder and increasingly modular, field-programmable options. Potential sales opportunity: upsell to existing industrial customers seeking easier configuration, maintenance reduction, and improved lifecycle in field deployments.

SMB to Enterprise Revenue range and small employee base (2-10) indicate flexibility and possible collaborations across tiered customers—from small OEMs to mid-market manufacturers needing custom sensor solutions. Potential sales opportunity: partner with regional integrators and system builders requiring embedded sensing and diagnostics.

End-to-End Solutions Joral designs from end-user perspective with diagnostics LEDs, encapsulation, and wide operating voltage. Potential sales opportunity: emphasize full-solution offerings including custom and embedded sensor design to OEMs seeking tailored sensing capabilities and rapid time-to-market.