Global expansion Leverage Jorgensen’s international sales network and partnerships to pursue coolant filtration and chip processing system opportunities across North America and overseas, targeting metalworking and fabrication customers that require reliable, self-cleaning filtration and high-efficiency conveyors.

Innovative filtration Position FlexFiltration and EcoFilter products as cost-saving, low-maintenance solutions for CNC shops, emphasizing extended coolant life and reduced downtime to attract data-driven manufacturers seeking uptime and process efficiency.

IMTS momentum Capitalize on recent IMTS launches and showings of new filtration and cooling technologies to generate inbound inquiries; target attendees and broader metalworking manufacturers looking to upgrade chip handling and coolant management capabilities.

Mid-market focus Target mid-size manufacturers in metal cutting and chip-intensive operations (with 11–50 employees) that would benefit from turnkey conveyor and filtration systems, offering scalable solutions and local service via North American representatives.

Strategic partnerships Explore collaborations with Innovance ecosystem affiliates and sister brands to bundle automated conveyor and filtration offerings, creating integrated solutions that address sustainability goals, maintenance reductions, and safety improvements for customers.