Strong regional footprint Leverage Joseph Holt’s extensive North West pub network (127 pubs) and wide independent accounts to drive wholesale beer sales, particularly cask ales and heritage brands.

Award-winning credibility Capitalise on multiple industry awards and recognitions (International Brewing Awards golds, Heart of the Community, National Pub Aid) to support premium positioning, co-branded campaigns, and event sponsorships.

Heritage plus modernization Position as a long-standing family brewer with contemporary investments (beer garden expansion, media wall at The Crown Hotel) to attract hospitality partners seeking tradition combined with modern guest experiences.

Strategic partnerships Expand on the FC United of Manchester Pouring Rights success by targeting stadiums, venues, and clubs within the network for exclusive on-site sales, taps, and sponsor led activations.

Community and charity levers Use charity collaborations and Christie Hospital ties to propose CSR-aligned campaigns with venues and retailers, creating co-branded fundraising events that boost volume and loyalty.