Innovative Digital Engagement Josh Wood Colour employs a strong digital platform that offers honest advice, education, and inspiration to both home hair colour enthusiasts and salon clients. This digital engagement presents an opportunity to expand personalized marketing, targeted advertising, and sales of their products and new services like virtual consultations and digital content.

Premium Product Portfolio With a comprehensive range of professional-grade home hair colour systems, including permanent colour, root concealers, and care products, there is significant potential to upsell related accessories, exclusive formulations, or subscription services, catering to consumers seeking professional results at home.

Growing Market Relevance Following recent product launches such as the Miracle Hair Oil and virtual consultation offerings, there is a clear focus on expanding their product line and customer touchpoints. These initiatives open avenues for cross-selling, bundled packages, and promotional campaigns to boost brand loyalty and sales.

Social Media Influencer Potential Josh Wood Colour’s active presence on Instagram and Facebook provides an ideal platform to leverage influencer marketing, collaborations, and user-generated content, which can attract new customers and increase product sales through targeted engagement.

Expansion Opportunities With a relatively modest team and a revenue range of 1M to 10M, there is potential for scalable growth through enhanced digital marketing, strategic partnerships, and expanding distribution channels, especially by targeting premium salons and online retail platforms to increase brand reach.