Insights

Boutique Yoga Niche Journey of Yoga is a small wellness studio with 2-10 employees, founded by a highly credentialed instructor. Opportunity: personalized, high-touch offerings and premium memberships targeting local and niche wellness consumers.

Holistic Offerings Founder Maggie blends Ashtanga, Iyengar, ParaYoga, Reiki, and Ayurvedic certifications. Opportunity: cross-sell complementary services such as Reiki sessions, Ayurvedic consultations, and curated wellness programs to deepen client engagement.

Content and Outreach Active online presence with WordPress, YouTube, Google Analytics, and social-friendly Open Graph. Opportunity: partner for digital marketing services, video content creation, and targeted local ads to grow class bookings and online programs.

Revenue Growth Potential Current revenue range suggests early-stage or small-scale operation with room to scale. Opportunity: introduce scalable offerings (retreats, online classes, membership tiers, corporate wellness packages) and strategic partnerships to expand revenue streams.

Strategic Partnerships Small team indicates potential benefits from partnerships with wellness platforms, teacher training networks, and local health businesses. Opportunity: joint programs, instructor collaborations, and affiliate referrals to broaden reach and credibility.

Journey of Yoga Tech Stack

Journey of Yoga uses 8 technology products and services including RSS, Open Graph, WordPress, and more. Explore Journey of Yoga's tech stack below.

  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • WordPress
    Content Management System
  • Squarespace Commerce
    E-commerce
  • Microsoft 365
    Email
  • PHP
    Programming Languages
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Journey of Yoga's Email Address Formats

Journey of Yoga uses at least 1 format(s):
Journey of Yoga Email FormatsExamplePercentage
First@journeyofyoga.comJohn@journeyofyoga.com
50%
First.Last@journeyofyoga.comJohn.Doe@journeyofyoga.com
25%
FLast@journeyofyoga.comJDoe@journeyofyoga.com
25%

Frequently Asked Questions

What is Journey of Yoga's official website and social media links?

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Journey of Yoga's official website is journeyofyoga.com and has social profiles on LinkedIn.

How much revenue does Journey of Yoga generate?

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As of August 2026, Journey of Yoga's annual revenue is estimated to be <$1M.

What is Journey of Yoga's NAICS code?

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Journey of Yoga's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Journey of Yoga have currently?

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As of August 2026, Journey of Yoga has approximately 5 employees across 2 continents, including North AmericaEurope. Key team members include Director: D. S.Work And Study: J. S.. Explore Journey of Yoga's employee directory with LeadIQ.

What industry does Journey of Yoga belong to?

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Journey of Yoga operates in the Wellness and Fitness Services industry.

What technology does Journey of Yoga use?

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Journey of Yoga's tech stack includes RSSOpen GraphWordPressSquarespace CommerceMicrosoft 365PHPX-Content-Type-OptionsGoogle Analytics.

What is Journey of Yoga's email format?

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Journey of Yoga's email format typically follows the pattern of First@journeyofyoga.com. Find more Journey of Yoga email formats with LeadIQ.

When was Journey of Yoga founded?

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Journey of Yoga was founded in 2004.
Journey of Yoga logo

Journey of Yoga

Wellness and Fitness ServicesConnecticut, United States2-10 Employees

Journey of Yoga is a wellness and fitness service based in Simsbury Center, Connecticut, founded in 2004 by Maggie Durbas. The organization offers yoga instruction that integrates elements from Ashtanga and Iyengar traditions, emphasizing breath-led movement, precise alignment, and a holistic approach that includes Reiki and Ayurvedic influence. Targeted at individuals seeking physical conditioning as well as mental and spiritual renewal, the programs aim to provide a challenging yet safe and engaging experience that supports relaxation and renewal after practice. The company operates within the wellness and fitness services industry, positioning itself as a practitioner-led studio that combines multiple yoga modalities and a compassionate teaching style to foster health, happiness, and personal growth. The founder’s background includes extensive teacher training and certifications in several yoga traditions, reflecting a broad, open-ended instructional approach.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2004
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Journey of Yoga's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Journey of Yoga's revenue is estimated to be in the range of <$1M

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