Insights

Boutique scale Small team with leader-driven brand suggests a high-touch sales approach and potential for premium partnerships or coaching collaborations that can be scaled through affiliates or program bundles.

Holistic offering Founder credentials in Ashtanga, Iyengar, ParaYoga and Ayurveda indicate opportunities to cross-sell premium wellness programs, retreats, or certification-style offerings to yoga studios and wellness platforms seeking expert content.

Digital presence Active tech stack including Squarespace, WordPress, and commerce capabilities enables partnerships for co-branded online classes, subscription services, or marketplace listings with minimal integration.

Revenue potential Current revenue under one million signals room for growth through expanded distribution, licensed content, and corporate wellness partnerships with small to mid-size organizations seeking wellness programs.

Strategic fit alignment with wellness platforms that target independent instructors and small studios, offering white-label classes, educator licenses, or referral partnerships to scale reach and recurring revenue.

Similar companies to Journey of Yoga

Journey of Yoga Tech Stack

Journey of Yoga uses 8 technology products and services including Open Graph, RSS, Squarespace, and more. Explore Journey of Yoga's tech stack below.

Journey of Yoga's Email Address Formats

Journey of Yoga uses at least 3 email formats:
Journey of Yoga Email FormatsExamplePercentage
First@journeyofyoga.comJohn@journeyofyoga.com
50%
First.Last@journeyofyoga.comJohn.Doe@journeyofyoga.com
25%
FLast@journeyofyoga.comJDoe@journeyofyoga.com
25%

Frequently Asked Questions

What is Journey of Yoga's official website and social media links?

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Journey of Yoga's official website is journeyofyoga.com and has social profiles on LinkedIn.

How much revenue does Journey of Yoga generate?

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As of September 2026, Journey of Yoga's annual revenue is estimated to be <$1M.

What is Journey of Yoga's NAICS code?

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Journey of Yoga's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Journey of Yoga have currently?

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As of September 2026, Journey of Yoga has approximately 5 employees across 2 continents, including North America and Europe. Key team members include Director: D. S. and Work And Study: J. S. Explore Journey of Yoga's employee directory with LeadIQ.

What industry does Journey of Yoga belong to?

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Journey of Yoga operates in the Wellness and Fitness Services industry.

What technology does Journey of Yoga use?

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Journey of Yoga's tech stack includes Open Graph, RSS, Squarespace, WordPress, Squarespace Commerce, Microsoft 365, Google Fonts API and Nginx.

What is Journey of Yoga's email format?

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Journey of Yoga's email format typically follows the pattern of First@journeyofyoga.com. Find more Journey of Yoga email formats with LeadIQ.

When was Journey of Yoga founded?

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Journey of Yoga was founded in 2004.
Journey of Yoga logo

Journey of Yoga

Wellness and Fitness ServicesConnecticut, United States2-10 Employees

Journey of Yoga is a wellness and fitness service based in Simsbury Center, Connecticut, founded in 2004 by Maggie Durbas. The organization offers yoga instruction that integrates elements from Ashtanga and Iyengar traditions, emphasizing breath-led movement, precise alignment, and a holistic approach that includes Reiki and Ayurvedic influence. Targeted at individuals seeking physical conditioning as well as mental and spiritual renewal, the programs aim to provide a challenging yet safe and engaging experience that supports relaxation and renewal after practice. The company operates within the wellness and fitness services industry, positioning itself as a practitioner-led studio that combines multiple yoga modalities and a compassionate teaching style to foster health, happiness, and personal growth. The founder’s background includes extensive teacher training and certifications in several yoga traditions, reflecting a broad, open-ended instructional approach.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2004
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Journey of Yoga's revenue is estimated to be in the range of <$1M

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