Health Education Niche Target public health departments, schools, universities, hospitals and clinics that purchase health education materials. Position Journeyworks as a reliable supplier of easy-to-read, inclusive health pamphlets and booklets with flexible customer service.

Sustainability & Inclusion Highlight diverse, inclusive content and accessible formats as differentiators to win contracts in government and education sectors that prioritize equity, health literacy, and non-stigmatizing materials.

Digital & Analytics Leverage existing tech stack and analytics capabilities to optimize procurement channels, track engagement, and provide data-driven outcomes for customers seeking measurable health promotion results.

Mid-market Growth With 11-50 employees and revenue in the 1M–10M range, pursue partnerships and reseller opportunities, expanding distributors or state-level procurement programs to scale sales without significant headcount increases.

Strategic Partnerships Explore collaborations with universities, healthcare networks, and social service agencies to co-create materials, expand catalog, and secure long-term multi-year purchasing agreements.