Asia expansion Jowat has recently expanded its presence in Asia with a new subsidiary in South Korea and broadened Asia-Pacific operations, signaling growth opportunities in regional automotive, woodworking, and textile supply chains. Target connectors include adhesives for furniture, filtration, and automotive interior laminations in Korean and APAC markets.

Industrial adhesive leadership As a leading industrial adhesive supplier with multi-sector applications (woodworking, paper, textiles, automotive, electrical), Jowat presents cross-selling potential across current customers in these segments, especially for high-performance hot melt and PUR systems recently introduced.

New product launches Recent introductions such as Jowatherm PO 264.30 and Jowatherm PUR MR 642.90 indicate a focus on polyolefin hot melts and hazard-free automotive laminating solutions, offering sales opportunities to customers seeking advanced bonding performance and safety compliance.

Strategic events Participation in industry events like FILTECH and ForMóbile, plus ongoing regional outreach in Asia and the Americas, creates touchpoints to present a full adhesive portfolio to filtration, furniture, and wood-processing manufacturers, enabling lead generation and partnerships.

Global service reach With manufacturing sites in Germany and subsidiaries in the USA, Switzerland, Malaysia, and China, Jowat offers local service and proximity to customers worldwide, presenting an opportunity to upsell bundled regional supply agreements and just-in-time delivery programs.