Strategic benefit focus Target J.P. Farley as a partner for employers seeking flexible third-party administration to optimize self-funded medical, dental, vision, disability, and FSA/HRA/HSA programs, highlighting opportunities to expand plan designs and cost containment services.

Growth and scale With 11-50 employees and revenue in the 100M–250M range, pursue mid-market employers and multi-client entities that may benefit from scalable admin solutions, integrated compliance, and analytics as benefits programs expand.

Employer value story Leverage recognition as a best place to work to position J.P. Farley as a stable, employee-centric partner, appealing to organizations prioritizing strong admin service quality, worker engagement, and plan wellness initiatives.

Wellness program enhancements Opportunity to cross-sell Make Your Day Better and related well-being campaigns as part of a broader benefits administration package, aligning cost control with employee engagement and program participation incentives.

Tech and integration Highlight the existing tech stack (JSON-LD, Microsoft, Yoast, Bootstrap, etc.) to emphasize easy integrations with client HRIS/benefits platforms, modular service offerings, and scalable deployment for mid-market organizations.