Baby Safety Alliance (JPMA)

Non-profit OrganizationsNew Jersey, United States11-50 Employees

The Baby Safety Alliance is the voice of safety and quality for baby and children's products.

Established in 1962 as the Juvenile Products Manufacturers Association (JPMA), we have spent more than 60 years advancing the safety of products used to care for babies and young children. Now as the Baby Safety Alliance, we continue to champion safer products for babies and peace of mind for parents.

We advance baby safety with efforts across four strategic pillars: advocacy, product safety, education, and philanthropy. 

* The Alliance’s advocacy work includes legislative and regulatory involvement to ensure products are safe, accessible, and affordable. 

* Our product safety efforts include the facilitation of the Baby Safety Alliance Verification Program. Products Verified by the Baby Safety Alliance can be trusted because they have been tested to the highest standards for safety, performance, and functionality. 

* The Alliance’s education initiatives include providing free expert-approved baby safety guidance to parents and caregivers through Baby Safety University.

* Our philanthropic work is accomplished through the Baby Safety Foundation, a 501(c)(3) charity.

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