Racing pedigree JRi Shocks has deep motorsports engineering roots and a track record across Formula One, IndyCar, NASCAR and short track racing, suggesting strong credibility when approaching customers in competitive racing segments.

Proven leadership With Jeff Ryan’s legacy and Ray Evernham’s involvement since 2018, the company benefits from high-profile leadership and a strong network that can open doors with teams and performance shops.

Domestic production All products are hand-assembled in Mooresville, NC using American-made materials, appealing to U.S. racing teams and performance car enthusiasts seeking domestic manufacturing and quality assurance.

Expansion signals Recent product launches such as the 2024 Tacoma Shock Kits and active sponsorships indicate growth and a willingness to expand into new vehicle platforms and sponsorship-driven marketing opportunities.

Partnership opportunities Strategic partnerships and sponsorships (PMH collaboration, contingency sponsorships, and charitable gear alliances) create touchpoints for upsell of shock systems, customization options, and integrative suspension packages.