Active Racing Presence King Shocks regularly participates and wins in major off-road racing events such as SCORE Baja 500, SCORE World Desert Championship, and BFGoodrich Tires Mint 400, demonstrating a strong reputation and proven performance in competitive motorsports, which could be leveraged for strategically targeted sponsorship, collaborations, or expansion into racing teams.
Product Expansion The launch of new three-inch shock packages for 2022 and newer Toyota Tundras, along with partnerships like Total Chaos for lift kits, indicates ongoing product development tailored for popular vehicle models—highlighting sales opportunities in the aftermarket off-road vehicle segment through targeted marketing campaigns.
Market Focus King Shocks’ specialization in adjustable, rebuildable shocks and performance parts positions it strongly within the off-road and racing markets, presenting potential growth avenues with aftermarket retailers, racing teams, and custom vehicle builders seeking high-performance suspension solutions.
Digital Engagement The company's website employs advanced tech infrastructure, showcasing an active digital presence which can support targeted online marketing and lead generation efforts aimed at off-road enthusiasts and commercial clients involved in custom vehicle modifications.
Financial Scope With revenues estimated between $25M to $50M and a relatively small team of 51-200 employees, King Shocks balances specialized manufacturing with growth potential—prospective partners could explore scalable collaborations, OEM partnerships, or distribution channels to expand sales reach.