Expanding Academic Collaborations JSTOR is actively onboarding new academic institutions such as Ferris State University, Colgate University, Wayne State University, Mount Holyoke College, and Middle Tennessee State University, indicating substantial growth in its client base for digital stewardship and content management services.

Focus on Accessibility and Inclusivity With recognition as the top 1% of accessible home pages worldwide and the upcoming launch of an on-demand remediation tool, JSTOR emphasizes its commitment to making scholarly content universally accessible, which presents sales opportunities for accessibility-enhancing solutions.

Digital Preservation Expertise JSTOR's focus on digital stewardship and migration from legacy platforms shows a strategic emphasis on digital preservation, opening doors for partnerships with institutions seeking to modernize and safeguard their scholarly assets.

Sustainable Non-Profit Model As part of ITHAKA, with revenue estimated between one and ten million dollars, JSTOR maintains a sustainable financial model focused on serving the academic community, which may be appealing to organizations seeking non-profit aligned digital content solutions.

Technology Stack and Security Utilizing advanced cloud and security technologies such as Microsoft Azure, HUMAN Security, and Django, JSTOR is positioned as a technologically robust platform, making it a strategic partner for institutions prioritizing secure and scalable digital content solutions.