Growth via M&A JULY has acquired Employee Incentive Plans, Inc. in May 2025 and Acuff & Associates, Inc. in July 2024, signaling rapid expansion into TPA and actuarial services. This creates cross-sell opportunities for actuarial consulting, plan design optimization, and integrated plan administration across the new client base of small to mid-sized employers.

Sales Leadership Pulse The appointment of Bill Riccio as Vice President of Sales in 2024 and related leadership-strengthening moves indicate a strategic push to win larger national accounts, presenting opportunities to engage enterprise prospects with governance, cost controls, and scalable 401(k) program offerings.

Strategic Partnerships Past and ongoing alliances, including the 2023 HTLF partnership, show JULY's readiness for bank and TPA co-sell models. Explore collaborations with banks, wealth managers, and TPAs to jointly expand plan services, 3(38) investment fiduciary capabilities, and client onboarding.

Mid-Market Focus JULY targets small to mid-sized employers for 401(k) and defined benefit plans, a sizable addressable market. Their ERISA expertise combined with modern tech positions them to deliver scalable, compliant retirement plan administration and data-driven governance for mid-market clients.

Tech-Driven Ops A modern tech stack including Kubernetes, Cloudflare, UKG, and C# supported by cloud infrastructure enables secure, scalable plan administration. This opens doors for IT and security services, data migration and HRIS integrations, and assurance offerings like SOC 2 compliance for risk-conscious employers.