Direct-to-Consumer Model July's strategy of selling luggage directly to consumers allows for competitive pricing and premium feature inclusion, opening opportunities to expand customer base through targeted online marketing channels and direct outreach efforts.

Premium Product Focus With a focus on beautiful and functional luggage designed from the ground up, there is potential to upsell or bundle accessories and travel essentials, appealing to travelers seeking high-design, durable solutions.

Market Expansion Potential Given the company's smaller size and recent market positioning, there is an opportunity to target niche segments such as frequent travelers or premium corporate clients who value innovative luggage solutions.

Technology Integration Utilizing their modern tech stack and design approach, July can leverage data-driven marketing and personalized customer engagement strategies to increase conversions and brand loyalty.

Collaborations & Partnerships Partnering with travel agencies, airlines, or retailers interested in exclusive or co-branded luggage offerings could accelerate market penetration and attract a broader customer segment.