Insights

Market Expansion Jumia is Africa’s leading online retailer with ongoing upcountry expansion and profitability focus, presenting a sales opportunity to partner on regional logistics, localized campaigns, and country-specific vendor onboarding.

Profitability Pace Despite macro headwinds, management targets improving profitability and near-term GMV growth, offering a path for cost-optimization solutions, performance marketing efficiencies, and bundled value propositions to boost margins.

AI Cost-Saving AI-driven cost efficiencies are highlighted as a driver of growth, creating openings for analytics services, machine-learning-based pricing, demand forecasting, and automation tools to reduce acquisition and fulfillment costs.

Tech Stack With a modern tech stack including PyTorch and cloud-based tooling, there is interest in scalable data infrastructure, ad-tech integrations, and partner solutions that enhance customer experience and targeting accuracy.

Partnership Momentum Recent board changes and leadership focus on deeper African expertise suggest openness to strategic partnerships, sponsorships, or co-marketing arrangements to accelerate market penetration and sales pipeline.

Jumia Tech Stack

Jumia uses 8 technology products and services including DoubleClick, Google Ad Manager, Kenshoo, and more. Explore Jumia's tech stack below.

  • DoubleClick
    Ad Exchanges
  • Google Ad Manager
    Ad Verification And Optimization
  • Kenshoo
    Ad Verification And Optimization
  • Cloudflare CDN
    Content Delivery Network
  • Google Drive
    Document Management Systems
  • COBIT Framework
    Governance, Risk And Compliance
  • PyTorch
    Machine Learning
  • Microsoft Visual Basic for Applications
    Software Development

Media & News

Jumia's Email Address Formats

Jumia uses at least 1 format(s):
Jumia Email FormatsExamplePercentage
First.Last@jumia.comJohn.Doe@jumia.com
53%
FLast@jumia.comJDoe@jumia.com
31%
Last.First@jumia.comDoe.John@jumia.com
16%

Frequently Asked Questions

What is Jumia's stock symbol?

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Jumia is a publicly traded company; the company's stock symbol is JMIA.

What is Jumia's official website and social media links?

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Jumia's official website is jumia.com and has social profiles on LinkedIn.

What is Jumia's NAICS code?

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Jumia's NAICS code is 44-45 - Retail Trade.

How many employees does Jumia have currently?

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As of July 2026, Jumia has approximately 350 employees across 6 continents, including AfricaEuropeNorth America. Key team members include Social Media Manager: C. M.Hub Manager: D. B.Digital Manager - Jumia Kenya: G. M.. Explore Jumia's employee directory with LeadIQ.

What industry does Jumia belong to?

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Jumia operates in the Retail industry.

What technology does Jumia use?

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Jumia's tech stack includes DoubleClickGoogle Ad ManagerKenshooCloudflare CDNGoogle DriveCOBIT FrameworkPyTorchMicrosoft Visual Basic for Applications.

What is Jumia's email format?

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Jumia's email format typically follows the pattern of First.Last@jumia.com. Find more Jumia email formats with LeadIQ.

How much funding has Jumia raised to date?

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As of July 2026, Jumia has raised $852M in funding. The last funding round occurred on Apr 01, 2019 for $196M.
Jumia logo

Jumia

Retail201-500 Employees

Jumia operates an online retail marketplace serving African shoppers with a wide selection that includes electronics, fashion, home appliances, and kids' items, with orders shipped to homes or offices for convenience. Founded in June 2012, the company has pursued a leading position in Africa by emphasizing reliable delivery, ongoing innovation, and a customer-focused service model. Its stated objective is to become the largest retailer in Africa by transforming how Africans shop and by delivering a distinctive shopping experience.

The business operates within the retail and e-commerce sector, connecting buyers with a broad product assortment across the continent. In May 2026, shareholders elected a new supervisory board to deepen African expertise as the company pursues profitability in 2027.

Section iconCompany Overview

Website
jumia.com
Stock Symbol
JMIA
NAICS Code
44-45 - Retail Trade
Employees
201-500

Section iconFunding & Financials

  • $852M

    Jumia has raised a total of $852M of funding over 3 rounds. Their latest funding round was raised on Apr 01, 2019 in the amount of $196Mas a IPO.

Section iconFunding & Financials

  • $852M

    Jumia has raised a total of $852M of funding over 3 rounds. Their latest funding round was raised on Apr 01, 2019 in the amount of $196Mas a IPO.

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