Innovative Product Launches Just Add Power's recent launch of the MC-TX1-RACK and their advancements in AV-over-IP solutions demonstrate their focus on simplifying installation processes and expanding their product offerings, creating opportunities to cross-sell complementary AV equipment and peripheral products.

Expanding Industry Presence Active participation in major industry events such as CEDIA Expo 2025 and ISE 2025, along with new product showcases, indicates ongoing efforts to increase brand visibility and attract integrators and installers, offering sales channels for partnerships and distribution agreements.

Market Leadership Position As a market leader in AV-over-IP technology with scalable video distribution capabilities and video wall scaling, Just Add Power is well-positioned to leverage growth in high-end residential, commercial, and hospitality markets that demand advanced AV solutions.

Focus on Scalability & Compatibility Their emphasis on flexible, Ethernet-based solutions supporting high-resolution formats like 4K60 and audio integrations such as Dante highlights an opportunity to upsell comprehensive AV system packages to clients seeking future-proof, integrated broadcast solutions.

Customer Engagement Strategies Regular certifications and workshops in Seminole, Florida, suggest opportunities to develop ongoing relationships with certified integrators and service providers, expanding sales channels and fostering repeat business in specialized AV installation markets.