Just Business

Venture Capital and Private Equity PrincipalsCalifornia, United States11-50 Employees

Just Business is an investment firm with a vision to redefine business practices in the global economy. We invest in seed and early-stage companies with social impact values, and help them be successful as they scale. 

Founded in 2006, Just Business began by incubating the non-profit Not For Sale as a response to human trafficking and labor exploitation and has continued to invest in and incubate profitable and forward-thinking ventures dedicated to positive impact in the world.

We believe that mission-based enterprises and for-profit business models can be symbiotic. This intersection of purpose and profit – bringing dignity to people and the planet – enables our best shot at systemic, global change toward inclusion and sustainability. An ecosystem of ventures clustered around positive social change creates synergy that can elevate all member enterprises to faster growth and larger impact.

We think of this as a next-generation keiretsu – a set of companies with intersecting missions, interlocking business relationships, and mutually beneficial shareholdings.

Our team brings a unique mix of business and social impact acumen to its ventures, with more than 50 years of collective leadership experience from start-ups to Fortune 500 multinationals, in diverse sectors ranging from consumer products, environmental sustainability, engineering, transportation, media, software, hardware, fashion to e-commerce. The core team at Just Business and its extended international network have cultivated a focused portfolio of enterprises designed to mutually strengthen financially and impact outcomes by prioritizing hands-on collaboration over passive portfolio investing.

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