Market Leadership Just Eat Spain's dominant presence across most of Spain and a sizeable direct delivery workforce provide a solid platform to upsell merchant services, cross-vertical partnerships (grocery, parapharmacy, pets, beauty), and expanded advertising solutions to restaurants and retailers.

Diversified Verticals The 2021 expansion into grocery, parapharmacy, pets, and beauty signals openness to nonfood partnerships, creating sales opportunities with brands and retailers seeking delivery-enabled omnichannel experiences.

Data and Advertising A modern tech stack with advertising and analytics capabilities enables selling data-driven marketing packages, dashboards, and targeted promotions to merchants to drive growth and order frequency.

Marketplace Monetization As a large marketplace, there are opportunities to monetize through merchant promotions, featured listings, and performance marketing services across both restaurants and new category partners, boosting monetization without heavy product development.

Strategic Positioning Being part of a global group allows leveraging cross-border campaigns, procurement efficiencies, and scale advantages, while focusing on core Spain market given regional consolidation news, to accelerate local growth and ROI for partners.