Smood
Food and Beverage ServicesGeneva, Switzerland201-500 Employees
Smood is a Swiss home-delivery company based in Plan-les-ouates in the Geneva region, founded in 2012. It operates in Switzerland's 25 largest cities and has expanded from meal delivery to thousands of products across categories such as groceries, florists, wine shops, parapharmacy, and beauty, through partnerships with emblematic local and national brands. The company runs its own platforms and applications and develops ordering algorithms to let customers order what they want, when they want it, with daily service available in French, German, Italian, and English. The overall aim is to provide convenient, broad access to a wide range of goods delivered to homes. Smood positions itself as a technology-driven entrant in Switzerland's home-delivery and food and beverage services landscape, connecting customers with thousands of partner restaurants and shops. It emphasizes an employment model where delivery staff are employed by Smood and covered by a Collective Labour Agreement under Swiss law, reflecting a focus on working conditions. The company notes a sizable workforce and a footprint spanning multiple cities, and reports delivering millions of smiles through its service. In January 2026, reports indicated Smood cut around 400 positions and planned to cease operations, threatening more than 400 jobs.