Insights

Expansion Opportunity Smood operates in 25 major Swiss cities with a broad partner network of over 2500 restaurants and shops. This presents a sales opportunity to expand collaboration with additional local and national brands, especially in underpenetrated categories like groceries, florists, parapharmacy, and beauty, leveraging Smood’s existing delivery platform.

Employment Model Smood employs all delivery staff under Swiss labor standards with a collective labor agreement, indicating a strong compliance posture and potential for service reliability. This can be a selling point to brands seeking stable, compliant last‑mile delivery partners and to enterprises prioritizing responsible supply chain practices.

Tech Advantage As a Swiss technology company that builds its own platforms and algorithms for ordering, Smood can offer integrated tech solutions such as seamless API connections, real‑time inventory sync, and personalized delivery windows. This enables sales pitches to tech‑savvy retailers seeking competitive delivery experiences.

Market Momentum With a history of rapid category expansion and thousands of partner brands, Smood demonstrates momentum in the Swiss e‑commerce and on‑demand delivery space. This suggests potential for cross‑sell opportunities to existing partners and for upselling premium delivery services or marketing collaborations.

Risk and Recovery Recent headlines indicate significant headcount reduction, signaling financial stress or strategic realignment. For prospective partners or clients, this may imply pricing competitiveness, willingness to restructure partnerships, or opportunities to onboard cost‑effective delivery solutions aligned with Smood’s core strengths in reliability and coverage.

Smood Tech Stack

Smood uses 8 technology products and services including Adobe, Metabase, Apple iCloud Mail, and more. Explore Smood's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • Metabase
    Business Intelligence
  • Apple iCloud Mail
    Email
  • Apple Sign-in
    Identity Verification
  • iOS
    Programming Languages
  • Google
    Search Engines
  • reCAPTCHA
    Security
  • Nginx
    Web Servers

Smood's Email Address Formats

Smood uses at least 1 format(s):
Smood Email FormatsExamplePercentage
First.Last@smood.chJohn.Doe@smood.ch
81%
First@smood.chJohn@smood.ch
14%
Last.First@smood.chDoe.John@smood.ch
2%
First.Middle@smood.chJohn.Michael@smood.ch
3%

Frequently Asked Questions

What is Smood's official website and social media links?

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Smood's official website is smood.ch and has social profiles on LinkedIn.

How much revenue does Smood generate?

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As of July 2026, Smood's annual revenue is estimated to be $1M - $10M.

What is Smood's SIC code NAICS code?

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Smood's SIC code is 5812 - Eating Places NAICS code is 722 - Food Services and Drinking Places.

How many employees does Smood have currently?

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As of July 2026, Smood has approximately 203 employees across 1 continents, including Europe. Key team members include Ceo / Directeur Général | Smood Sa: N. V.Chief Technology Officer: L. D.Chief Product Officer: C. G.. Explore Smood's employee directory with LeadIQ.

What industry does Smood belong to?

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Smood operates in the Food and Beverage Services industry.

What technology does Smood use?

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Smood's tech stack includes AdobeMetabaseApple iCloud MailApple Sign-iniOSGooglereCAPTCHANginx.

What is Smood's email format?

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Smood's email format typically follows the pattern of First.Last@smood.ch. Find more Smood email formats with LeadIQ.

When was Smood founded?

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Smood was founded in 2012.
Smood logo

Smood

Food and Beverage ServicesGeneva, Switzerland201-500 Employees

Smood is a Swiss home-delivery company based in Plan-les-ouates in the Geneva region, founded in 2012. It operates in Switzerland's 25 largest cities and has expanded from meal delivery to thousands of products across categories such as groceries, florists, wine shops, parapharmacy, and beauty, through partnerships with emblematic local and national brands. The company runs its own platforms and applications and develops ordering algorithms to let customers order what they want, when they want it, with daily service available in French, German, Italian, and English. The overall aim is to provide convenient, broad access to a wide range of goods delivered to homes.

Smood positions itself as a technology-driven entrant in Switzerland's home-delivery and food and beverage services landscape, connecting customers with thousands of partner restaurants and shops. It emphasizes an employment model where delivery staff are employed by Smood and covered by a Collective Labour Agreement under Swiss law, reflecting a focus on working conditions. The company notes a sizable workforce and a footprint spanning multiple cities, and reports delivering millions of smiles through its service. In January 2026, reports indicated Smood cut around 400 positions and planned to cease operations, threatening more than 400 jobs.

Section iconCompany Overview

Website
smood.ch
SIC Code
5812 - Eating Places
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Smood's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Smood's revenue is estimated to be in the range of $1M - $10M

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