Insights

Expansion Opportunities Smood operates in the 25 largest cities in Switzerland with a broad partner network of over 2500 restaurants and shops, presenting a sizable cross-category delivery opportunity for enterprise partnerships, branded promotions, and exclusive partner deals across groceries, florists, wine shops, and beauty segments.

Domestic Growth As a Swiss home delivery platform with own technology stack and multi-language customer support, Smood seeks to deepen penetration in local markets and increase order frequency by showcasing local brands and exclusive Swiss products to both new and existing customers.

Delivery Workforce With a large salaried delivery workforce and a collective labour agreement under Swiss law, Smood emphasizes reliability and quality of service, which can be marketed to premium clients seeking consistent delivery performance and ethical employment practices.

Tech Enabled Smood develops its own platforms, applications, and algorithms and uses a modern tech stack including cloud, orchestration, and analytics tools, creating opportunities to offer white-label ordering solutions, data-driven marketing, and scalable delivery partnerships.

Strategic Partnerships The collaboration with notable brands (e.g., SWISS Food to Gate) and a robust network of partners opens doors for co-branded campaigns, loyalty programs, and cross-category bundles that can drive higher basket size and customer loyalty.

Similar companies to Smood

Smood Tech Stack

Smood uses 8 technology products and services including HubSpot Analytics, Linkedin Insight Tag, Apache Airflow, and more. Explore Smood's tech stack below.

Smood's Email Address Formats

Smood uses at least 4 email formats:
Smood Email FormatsExamplePercentage
First.Last@smood.chJohn.Doe@smood.ch
81%
First@smood.chJohn@smood.ch
14%
Last.First@smood.chDoe.John@smood.ch
2%
First.Middle@smood.chJohn.Michael@smood.ch
3%

Frequently Asked Questions

What is Smood's official website and social media links?

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Smood's official website is smood.ch and has social profiles on LinkedIn.

How much revenue does Smood generate?

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As of August 2026, Smood's annual revenue is estimated to be $1M - $10M.

What is Smood's SIC code and NAICS code?

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Smood's SIC code is 5812 - Eating Places and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Smood have currently?

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As of August 2026, Smood has approximately 203 employees across 2 continents, including Europe and North America. Key team members include Ceo / Directeur Général | Smood Sa: N. V., Chief Technology Officer: L. D. and Chief Product Officer: C. G. Explore Smood's employee directory with LeadIQ.

What industry does Smood belong to?

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Smood operates in the Food and Beverage Services industry.

What technology does Smood use?

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Smood's tech stack includes HubSpot Analytics, Linkedin Insight Tag, Apache Airflow, Kubernetes, WordPress, Google Cloud, Atlassian Jira and Adobe Creative Suite.

What is Smood's email format?

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Smood's email format typically follows the pattern of First.Last@smood.ch. Find more Smood email formats with LeadIQ.

When was Smood founded?

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Smood was founded in 2012.
Smood logo

Smood

Food and Beverage ServicesGeneva, Switzerland201-500 Employees

Smood is a Swiss home-delivery company based in Plan-les-ouates in the Geneva region, founded in 2012. It operates in Switzerland's 25 largest cities and has expanded from meal delivery to thousands of products across categories such as groceries, florists, wine shops, parapharmacy, and beauty, through partnerships with emblematic local and national brands. The company runs its own platforms and applications and develops ordering algorithms to let customers order what they want, when they want it, with daily service available in French, German, Italian, and English. The overall aim is to provide convenient, broad access to a wide range of goods delivered to homes.

Smood positions itself as a technology-driven entrant in Switzerland's home-delivery and food and beverage services landscape, connecting customers with thousands of partner restaurants and shops. It emphasizes an employment model where delivery staff are employed by Smood and covered by a Collective Labour Agreement under Swiss law, reflecting a focus on working conditions. The company notes a sizable workforce and a footprint spanning multiple cities, and reports delivering millions of smiles through its service. In January 2026, reports indicated Smood cut around 400 positions and planned to cease operations, threatening more than 400 jobs.

Section iconCompany Overview

Website
smood.ch
SIC Code
5812 - Eating Places
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Smood's revenue is estimated to be in the range of $1M - $10M

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