Insights

Cross-Category Growth Smood's platform spans thousands of products across groceries, florists, wine, parapharmacy and beauty, presenting opportunities to onboard additional partner categories and run cross-category promotions with existing clients. Propose pilot bundles and enhanced product assortments for Swiss retailers or national brands to consolidate last-mile delivery under one partner.

Reliable Last-Mile All delivery staff are employed by Smood under a collective labour agreement, providing consistent service levels and legal compliance for partners. This can be a key selling point to enterprise customers seeking dependable, ethically managed last-mile delivery with clear SLAs and multilingual customer support.

National Coverage Operating in the 25 largest Swiss cities with a broad partner network enables national coverage and scalable delivery for multi-city brands. Position Smood as a single, national last-mile partner capable of expanding with customers into new cities while maintaining uniform customer experience.

Tech-Driven Platform Smood develops its own platforms, applications and algorithms and maintains a tech stack that supports real-time ordering, analytics and integrations. This allows selling points around API access, data insights, demand forecasting, and seamless integration for e-commerce brands and merchants looking to optimize ordering and delivery experiences.

Partnership Network With thousands of partner restaurants and shops and a large employee base, Smood offers a vast delivery ecosystem ripe for co-marketing, private-label offerings, curated local assortments and cross-promotional campaigns. Target regional and national brands seeking to leverage Swiss consumer networks through a trusted delivery partner.

Smood Tech Stack

Smood uses 8 technology products and services including Adobe Premiere Pro, Tableau, Google Workspace, and more. Explore Smood's tech stack below.

  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Tableau
    Business Intelligence
  • Google Workspace
    Email
  • Google Sign-in
    Identity Verification
  • JavaScript
    Programming Languages
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • Nginx
    Web Servers

Smood's Email Address Formats

Smood uses at least 1 format(s):
Smood Email FormatsExamplePercentage
First.Last@smood.chJohn.Doe@smood.ch
81%
First@smood.chJohn@smood.ch
14%
Last.First@smood.chDoe.John@smood.ch
2%
First.Middle@smood.chJohn.Michael@smood.ch
3%

Frequently Asked Questions

Where is Smood's headquarters located?

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Smood's main headquarters is located at 3 Chemin de Pré-fleuri Plan-les-ouates, Geneva 1228 Switzerland. The company has employees across 1 continents, including Europe.

What is Smood's official website and social media links?

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Smood's official website is smood.ch and has social profiles on LinkedIn.

What is Smood's SIC code NAICS code?

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Smood's SIC code is 5812 - Eating Places NAICS code is 722 - Food Services and Drinking Places.

How many employees does Smood have currently?

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As of May 2026, Smood has approximately 215 employees across 1 continents, including Europe. Key team members include Ceo / Directeur Général | Smood Sa: N. V.Chief Technology Officer: L. D.Chief Product Officer: T. B.. Explore Smood's employee directory with LeadIQ.

What industry does Smood belong to?

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Smood operates in the Food and Beverage Services industry.

What technology does Smood use?

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Smood's tech stack includes Adobe Premiere ProTableauGoogle WorkspaceGoogle Sign-inJavaScriptGoogleCloudflare Bot ManagementNginx.

What is Smood's email format?

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Smood's email format typically follows the pattern of First.Last@smood.ch. Find more Smood email formats with LeadIQ.

When was Smood founded?

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Smood was founded in 2012.

Smood

Food and Beverage ServicesGeneva, Switzerland201-500 Employees

Smood is a Swiss home-delivery company based in Plan-les-ouates in the Geneva region, founded in 2012. It operates in Switzerland's 25 largest cities and has expanded from meal delivery to thousands of products across categories such as groceries, florists, wine shops, parapharmacy, and beauty, through partnerships with emblematic local and national brands. The company runs its own platforms and applications and develops ordering algorithms to let customers order what they want, when they want it, with daily service available in French, German, Italian, and English. The overall aim is to provide convenient, broad access to a wide range of goods delivered to homes.

Smood positions itself as a technology-driven entrant in Switzerland's home-delivery and food and beverage services landscape, connecting customers with thousands of partner restaurants and shops. It emphasizes an employment model where delivery staff are employed by Smood and covered by a Collective Labour Agreement under Swiss law, reflecting a focus on working conditions. The company notes a sizable workforce and a footprint spanning multiple cities, and reports delivering millions of smiles through its service. In January 2026, reports indicated Smood cut around 400 positions and planned to cease operations, threatening more than 400 jobs.

Section iconCompany Overview

Headquarters
3 Chemin de Pré-fleuri Plan-les-ouates, Geneva 1228 Switzerland
Website
smood.ch
SIC Code
5812 - Eating Places
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Smood's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smood's revenue is estimated to be in the range of $1M$10M

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