Insights

Diversified Product Range Smood operates as a versatile delivery platform offering a wide range of products beyond traditional meals, including groceries, flowers, wine, and beauty items. This multi-category expansion presents opportunities to cross-sell related products and collaborate with brands seeking delivery solutions across different sectors.

Localized Partnership Network With over 2500 partner restaurants and shops across Switzerland's major cities, Smood demonstrates strong local partnership networks. These relationships can be leveraged to introduce new vendors or exclusive regional offerings, increasing platform engagement and wallet share.

Technology-Driven Platform Developed in-house with advanced tech tools like Google Cloud, Firebase, and proprietary algorithms, Smood's platform provides a scalable and customizable basis for integrating additional e-commerce services, supporting upselling and new service deployment.

Social Responsibility Leadership By employing all delivery staff directly under Swiss law and collective agreements, Smood appeals to clients and partners who prioritize ethical business practices and fair employment standards, which can be a compelling selling point for businesses seeking responsible partners.

Market Presence and Growth Challenges Although Smood has established a strong presence in Switzerland's largest cities, recent plans to reduce headcount and cease operations highlight industry volatility. This signals potential for tailored solutions that enhance operational resilience and support growth or turnaround strategies for similar companies.

Smood Tech Stack

Smood uses 8 technology products and services including Microsoft Clarity, Tableau, Firebase, and more. Explore Smood's tech stack below.

  • Microsoft Clarity
    Analytics
  • Tableau
    Business Intelligence
  • Firebase
    Database
  • Google Fonts API
    Font Scripts
  • Google Cloud
    Infrastructure As A Service
  • C#
    Programming Languages
  • Elasticsearch
    Search Engines
  • Google Analytics
    Web Analytics

Smood's Email Address Formats

Smood uses at least 1 format(s):
Smood Email FormatsExamplePercentage
First.Last@smood.chJohn.Doe@smood.ch
81%
First@smood.chJohn@smood.ch
14%
Last.First@smood.chDoe.John@smood.ch
2%
First.Middle@smood.chJohn.Michael@smood.ch
3%

Frequently Asked Questions

Where is Smood's headquarters located?

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Smood's main headquarters is located at 3 Chemin de Pré-fleuri Plan-les-ouates, Geneva 1228 Switzerland. The company has employees across 1 continents, including Europe.

What is Smood's official website and social media links?

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Smood's official website is smood.ch and has social profiles on LinkedIn.

What is Smood's SIC code NAICS code?

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Smood's SIC code is 5812 - Eating Places NAICS code is 722 - Food Services and Drinking Places.

How many employees does Smood have currently?

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As of March 2026, Smood has approximately 212 employees across 1 continents, including Europe. Key team members include Ceo / Directeur Général | Smood Sa: N. V.Chief Technology Officer: L. D.Chief Product Officer: T. B.. Explore Smood's employee directory with LeadIQ.

What industry does Smood belong to?

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Smood operates in the Food and Beverage Services industry.

What technology does Smood use?

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Smood's tech stack includes Microsoft ClarityTableauFirebaseGoogle Fonts APIGoogle CloudC#ElasticsearchGoogle Analytics.

What is Smood's email format?

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Smood's email format typically follows the pattern of First.Last@smood.ch. Find more Smood email formats with LeadIQ.

When was Smood founded?

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Smood was founded in 2012.

Smood

Food and Beverage ServicesGeneva, Switzerland201-500 Employees

Smood is one of the leading home delivery companies in Switzerland. Founded in Geneva in 2012, Smood now operates in the 25 largest cities in Switzerland.

Initially focused in home meal delivery, Smood quickly expanded into other areas. With a vocation to be the Swiss Army knife of home delivery, Smood now offers thousands of products for delivery across several categories (groceries, florists, wine shops, parapharmacy and beauty, etc.), all in partnership with emblematic local or national brands.

We are committed to an ongoing process of social responsibility. Smood is one of the only companies in the Swiss home delivery sector where all the delivery staff are employed by the company. As such, the teams benefit from working conditions guaranteed by a Collective Labour Agreement, governed by Swiss law. We are proud to lead the way and offer our employees some of the best working conditions in the industry.

As a Swiss technology company, we develop our own platforms, applications and algorithms to give our customers the ability to order the products they want, when they want. Our customer service is available every day and answers our customers in French, German, Italian and English.

Our mission is to make our customers smile.

Smood in a few figures:
+1150 employees, including 1000 salaried delivery staff
+25 cities in Switzerland
+2500 partner restaurants and shops
+4.5 million smiles delivered

Section iconCompany Overview

Headquarters
3 Chemin de Pré-fleuri Plan-les-ouates, Geneva 1228 Switzerland
Website
smood.ch
SIC Code
5812 - Eating Places
NAICS Code
722 - Food Services and Drinking Places
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Smood's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Smood's revenue is estimated to be in the range of $1M$10M

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