Expanding Data Reach K12 Data, Inc. offers an extensive and up-to-date educational contact database with over 4.1 million contacts across Pre K-12 in the U.S., providing a significant opportunity for educational marketing and outreach campaigns.

Flexible Data Services The company's unlimited use license for 12 months with no minimum order requirements and competitively priced data solutions can appeal to organizations seeking scalable and cost-effective data campaigns.

Customer Loyalty With 96 percent repeat customer rate, there is strong evidence of customer satisfaction and retention, suggesting that targeted upselling or new service offerings could capitalize on existing client trust.

Tech Integration Utilization of popular technology stacks such as Google Ads, Google Workspace, and open-source tools indicates openness to technology-driven marketing and data solutions, creating opportunities for tailored digital advertising services.

Competitive Positioning Operating in a market with significant players like PowerSchool and Blackbaud, K12 Data's focus on affordable and comprehensive contact data positions it well to attract mid-sized educational institutions and service providers seeking cost-effective outreach tools.