Group Sales Upsell KAABOO Del Mar targets corporate outings and team-building experiences with exclusive group pricing for 30+ passes, presenting a clear opportunity to upsell larger corporate packages, sponsorships, and bundled experiences to businesses seeking employee recognition or retreats.

Military & Member Benefits Existing collaboration with USAA to offer single-day passes to active and retired military members suggests potential to expand partnerships with veteran organizations, credit unions, and service-member advocacy groups for targeted ticketing and co-branded promotions.

Experiential Revenue Positioned as a curated three-day sound voyage with art and tastemaking events, there is room to monetize additional premium experiences, such as VIP access, backstage passes, or exclusive art/Masterclass add-ons appealing to high-value attendees and sponsors.

Brand Synergies The festival’s emphasis on lifestyle, modern amenities, and wellness-friendly experiences opens doors for cross-promotions with hospitality brands, local travel partners, and lifestyle goods companies seeking experiential marketing placements at events.

SMB & Local Partnerships With a small internal team and a notable local-to-regional footprint, there is potential to partner with regional venues, local employers, and small-to-mid-size businesses for co-hosted events, employee engagement experiences, and recurring pass programs.