Luxury Market Position Kalevala Koru positions itself within the high-end jewelry sector, appealing to consumers seeking timeless, handcrafted pieces, which presents opportunities for premium collaborations and exclusive collections.

Sustainable Brand Appeal With sustainability deeply embedded in its DNA and a commitment to circular jewelry, the company attracts environmentally conscious buyers, creating potential for eco-friendly product lines and storytelling marketing.

Heritage and Innovation Blending traditional Finnish craftsmanship with modern technology enhances product uniqueness and exclusivity, opening avenues for limited editions or collaborations that emphasize artisanal quality.

Charitable Image Its commitment to donating a third of profits to charity and employee well-being enhances brand loyalty and appeals to customers who value social responsibility, providing a platform for purpose-driven marketing campaigns.

Growth Potential Operating with revenue between 1M to 10M with a relatively small team, Kalevala Koru has room to expand its product lines, digital presence, and international reach, inviting strategic partnerships to accelerate growth.