Regional Sports Retail Leverage Kansas Sampler and Rally House’s strong regional focus and regional product promotions to upsell locally-themed merchandise, featured athlete collaborations, and exclusive local partnerships across their seven Kansas stores and six Rally House locations.

Gameday Expansion Target cross-sell opportunities around gameday gear and team fashion across both Kansas Sampler and Rally House networks, including plans to expand outside Kansas, to capture new markets and drive incremental apparel and gift sales.

Midmarket Scale With a revenue range of 10–25 million and a mid-size employee base, position value-driven bulk purchases, cooperative marketing, and franchise-style co-op promotions to boost wholesale and in-store foot traffic.

Customer Service Emphasize customer service excellence as a differentiator to secure repeat business and loyalty programs, offering personalized gifting options, team-store events, and loyalty incentives that align with their regional and college/PRO sports focus.

Digital & Local Explore local-focused digital marketing partnerships, in-store digital experiences, and targeted campaigns around college sports seasons to drive online-to-offline conversions and increase average transaction value.