Event Hosting Expansion Visit Wichita regularly partners to host national and regional events (NAIA Wrestling Championships, USA Judo Youth Nationals, etc.) and is positioned to expand further in sport tourism and convention bookings. This presents opportunities to propose targeted sponsorships, venue partnerships, and bundled marketing packages with local hotels and attractions.

Sponsorship & Partnerships Ongoing collaborations with sports organizations and arts groups (NAIA, Music Theatre Wichita, Wichita Figure Skating Club) indicate openness to co-promotions and ticket giveaways. Sales outreach can offer co-branded campaigns, visitor experience packages, and audience engagement initiatives to attract regional and national visitors.

Growth Scale Potential With a revenue range of 100M to 250M and a mid-sized team, Visit Wichita sits between smaller DMOs and larger regional networks, suggesting opportunities for tiered partnerships, CRM-driven marketing programs, and data-backed visitor profiling services to optimize travel demand generation.

Digital & Tech Enablement The tech stack includes Sage Intacct, PHP, and analytics tools, signaling readiness for integrated quoting systems, sponsorship dashboards, and performance reporting. Propose cloud-based partnership management, ROI tracking, and seamless invoicing solutions to streamline collaborations.

Sustainable & Local Focus A strong emphasis on Kansas as a travel hub with a broad museum/attraction base and a growing calendar of events suggests opportunities to tailor sustainability-aligned tourism programs, regional itineraries, and eco-friendly branding packages for corporate and family travelers.