Strong Industry Position Kantar Media Compete operates within the highly competitive market research industry, serving major brands across diverse sectors such as automotive, finance, retail, and telecom. Its extensive data capabilities and industry-specific insights present opportunities for upselling more advanced analytics and cross-industry solutions to existing clients.

Recent Funding Boost With a recent $15 million Series A funding led by Tiger Global, Kantar Media Compete is well-positioned to accelerate product development and expand its market reach. This financial backing indicates growth potential and offers a compelling angle for sales teams to introduce new innovative offerings.

Technological Innovation Compete’s focus on real-time online behavior tracking and consumer survey data positions it as a cutting-edge provider of digital intelligence. Sales prospects can be targeted with solutions that leverage its advanced data methodology and unique multi-source panel to meet evolving client needs in digital marketing.

Strategic Partnerships Collaborations with influential players like Thinkwithgoogle highlight Compete’s credibility and access to high-profile industry projects, which can be leveraged to demonstrate value propositions. These partnerships open sales opportunities for integrated marketing and co-branded research services.

Growth and Expansion With a revenue estimate of up to $25 million and a solid client base of global brands, Kantar Media Compete offers scalable solutions for larger enterprises. There is a significant opportunity to approach similarly sized organizations seeking comprehensive digital insights and behavioral analytics to optimize their marketing strategies.