Kantar Millward Brown Employee Directory
Market ResearchNew York, United States1001-5000 Employees
Kantar Millward Brown is a market research firm headquartered in New York, operating within the broader Kantar network. It provides evidence-based insights and consulting that aim to reveal how people think, feel, and act, helping clients understand markets and drive growth. Its client base comprises brands and organizations seeking rigorous, data-driven understanding of consumer behavior to guide decision-making. With a global footprint across more than 90 markets, the company delivers locally relevant results and insights. It sits in the market research industry, leveraging data resources, benchmarks, and analytics to support strategy and marketing effectiveness. In 2026, Kantar Group launched the Creator Content Effectiveness Framework to assess creator content across brand power, sales power, engagement, algorithm favourability, and cultural power, reflecting ongoing expansion of its measurement capabilities.
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