Global Market Reach Kantar operates in over 90 markets worldwide, offering extensive global coverage that positions it as a prime partner for companies seeking comprehensive international research and insights. This broad presence creates opportunities to offer tailored solutions for multinational firms aiming to deepen their market understanding.

Innovative Technology Use With a tech stack including tools like UiPath, Redis, Oracle Eloqua, and GraphQL, Kantar demonstrates a focus on leveraging advanced analytics and automation. Business development efforts can emphasize partnerships that enhance research efficiency and data-driven decision making through innovative technology integrations.

Recent Leadership Expansion Kantar’s recent hires of senior executives like Kristi Rogers and Alvin Bowles Jr. indicate a strategic focus on expanding capabilities in global solutions, media, and AI-native marketing. These developments open avenues for selling specialized consultancy and innovative marketing solutions aligned with their growth areas.

Focus on Sustainability and Social Trends Participation in industry events like the Textile Exchange conference and producing reports like the 'Internet in India' show Kantar's engagement with sustainability and social impact topics. Opportunities exist to offer research services or consulting that align with clients focusing on ESG and sustainability initiatives.

Strong Revenue and Market Position With annual revenues ranging from $500 million to over $1 billion and a sizeable employee base, Kantar is well-established financially and operationally. This stability suggests they are open to strategic partnerships, joint ventures, or customized research projects to further expand their market influence and service offerings.