Expanding Leadership Kantar Millward Brown is actively strengthening its leadership team with recent high-profile hires, including a new President for Global Solutions and a SVP for North American media products. This opens opportunities to explore strategic consulting and executive solutions tailored to their growth initiatives.

Innovation in Marketing The company is investing heavily in AI-native marketing and product transformation, as evidenced by new Chief Product Officer appointments and strategic focus areas, presenting prospects for technology vendors to offer AI, analytics, or marketing automation solutions.

Market Expansion Opportunities Kantar operates across over 90 markets with a substantial revenue base estimated between $500 million and $1 billion, indicating a broad global footprint where regional or industry-specific insights solutions could fit well.

Industry Engagements Participation in industry events like the Textile Exchange conference and recent research collaborations suggest Kantar values partnerships around sustainable practices and consumer insights, creating avenues for sustainability-related solutions and market research services.

Growth through Data & Technology With a technology stack including platforms like Oracle Eloqua, GitHub, and Redis, Kantar is data-driven and digitally advanced, offering opportunities for data management, cloud, and infrastructure vendors to support their analytics and operational needs.