Market Expansion Kantar Millward Brown recently launched various industry-first initiatives like the AI Learning Programme, Blueprint for Brand Growth, and ConceptEvaluate AI. These initiatives showcase innovation and foster growth, indicating a focus on expanding market reach and exploring new opportunities for collaboration and partnerships.
Strategic Partnerships The partnership with AnswerRocket, an AI-powered analytics provider, highlights Kantar's commitment to leveraging technology for data-driven insights. Sales development representatives can capitalize on this partnership to offer comprehensive solutions that integrate advanced analytics with marketing data and analytics expertise.
Acquisition Impact Having been acquired by HealthTECH Resources, Inc., Kantar Group now possesses the potential for synergies with the parent company's specialized healthcare technology focus. This presents a significant sales opportunity for business development professionals to tailor offerings that cater to the healthcare industry, aligning with the parent company's expertise.
Talent Acquisition With the appointment of Rebecca Symondson as General Counsel, Kantar Group strengthens its leadership team. This strategic move indicates a focus on legal matters and compliance, presenting a potential sales opportunity for legal service providers or consultants to engage with Kantar on regulatory and legal advisory services.
Competitive Analysis When compared to similar companies like Nielsen, Ipsos, and WPP, Kantar stands out with its unique approach and comprehensive understanding of consumer behavior. Business development professionals can leverage Kantar's distinct offerings to demonstrate superior value and insights, thereby enhancing their competitive positioning in the market.
1K
$100M$1B
1.6K$100M$1B
5.5K$1B
35K$1B
38K$1B
1K$10M$50M
1.9K$100M$1B
28K$1B
18K$1BKantar Millward Brown uses 8 technology products and services including AT&T, Sitecore, Centricity, and more. Explore Kantar Millward Brown's tech stack below.
| Kantar Millward Brown Email Formats | Percentage |
| First.Last@millwardbrown.com | 97% |
| FLast@millwardbrown.com | 1% |
| First.Middle@millwardbrown.com | 1% |
| Last@millwardbrown.com | 1% |
| First.Last@kantarmillwardbrown.com | 100% |
| First.Last@kantar.com | 96% |
| FirstLast@kantar.com | 2% |
| FirstLa@kantar.com | 1% |
| First.L@kantar.com | 1% |
Market ResearchLondon, United Kingdom1001-5000 Employees
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Company Overview
Media & News
Funding & FinancialsKantar Millward Brown's revenue is in the range of $1B
Funding & FinancialsKantar Millward Brown's revenue is in the range of $1B
1-888-653-2347 
support@leadiq.com