Creator Impact Leverage the newly launched Creator Content Effectiveness Framework to upsell measurement services for influencer campaigns, covering brand power, engagement, and cultural impact.

Global Brand Focus The appointment of a senior marketing and global brand leader signals a strategic emphasis on brand ROI and cross-market communications, presenting opportunities to win enterprise clients with brand insight and performance solutions.

Platform-led Solutions Kantar's tech stack enables integrated analytics and data platform services, offering prospects cloud-based data integration, AI-enabled insights, and scalable dashboards tailored to marketing and product teams.

Partner Ecosystem Active partnerships and industry events create co-sell opportunities for premium insights, measurement tools, and brand performance services with partners and audiences at scale, including Effie Europe, Snap, and Veriff collaborations.

Global Reach & Ops A recent divestment of fieldwork assets creates an opening to position Kantar as a reliable partner for global data collection through partners or new in-house capabilities, while maintaining scale and quality.