Leading Swedish Auction House Target collaboration and co-marketing with Kaplans Auktioner to leverage their strong position as Sweden’s leading jewellery, silver, and watch auction house for cross-promotion to high-net-worth buyers and sellers both in Sweden and internationally.

In-house Capabilities Capitalize on their in-house goldsmith workshop and tailoring capabilities to offer premium consignment services, bespoke restoration, and customized authentication for rare pieces, expanding high-margin service offerings.

Diverse Revenue Streams Position opportunities around valuation services, physical shop sales, and weekly auctions to create bundled sales initiatives for collectors, while promoting online audience growth through their existing tech stack and analytics tools.

Global Audience Growth Leverage their reach of over 100,000 items annually and international buyer exposure to run targeted campaigns for consignments from luxury jewelry, watches, and stones, focusing on international collectors and diaspora markets.

Data and Tech Enablement Offer data-driven marketing and CRM partnerships using their Google Analytics Enhanced eCommerce, HubSpot, Mautic, and Azure setup to optimize lead capture, segmentation, and personalized outreach for high-value consignors and buyers.