Digital Engagement Karstadt employs modern digital marketing tools such as Salesforce Marketing Cloud and YouTube, indicating an active online customer engagement strategy. This presents opportunities to offer advanced marketing automation solutions or targeted digital advertising services to enhance their customer outreach.

E-commerce Potential Despite being a traditional retail player, Karstadt's website mentions a focus on its LinkedIn presence, suggesting a potential interest in expanding digital sales channels or improving existing online storefronts to compete with similar retail brands like Zalando and ABOUT YOU.

Workforce Readiness With over 10,000 employees, Karstadt likely requires scalable HR and employee engagement tools. Partnering in areas such as workforce management, training platforms, or employee communication solutions could meet their internal digital transformation needs.

Technology Stack The company's use of web technologies like Backbone.js, jQuery, and Webpack suggests ongoing website development. There are opportunities to provide modern frontend, UX/UI optimization, or migration services to improve website performance and customer experience.

Market Positioning Operating within a competitive retail industry alongside major players such as eBay and Amazon, Karstadt could be interested in innovative retail technology solutions, including inventory management, e-commerce scaling, or personalized customer service tools to strengthen their market presence.