Catering Growth Capitalize on an established catering arm and two SF locations to win corporate, event, and wedding catering contracts across the Bay Area. Target technology companies, universities, and venues with customized menus, volume pricing, and flexible service options to grow average order values.

Brand Expansion Expand brand reach by adding new SF neighborhoods through pop-ups or events, supported by a strong blog and location-aware marketing. Leverage Anamika Khanna chef-led narrative to attract media, partnerships, and repeat guests.

Digital Marketing Maximize the existing tech stack to boost inquiries and orders. Enhance retargeting and analytics for catering leads, capture email leads with Gravity Forms, and optimize SEO and local search to increase dine-in and takeout traffic.

Menu Innovation Continue menu innovation like Papdi Chaat to create limited-time offerings and seasonal items that drive repeat visits and catering upsell. Explore wholesale or private-label packaging, and meal kits for take-home options to diversify revenue.

Strategic Partnerships Form strategic partnerships with local farmers and spice suppliers for sustainable sourcing, and align with event venues and corporate cafeterias for steady channel revenue. Co-branding opportunities and flexible contract terms could accelerate growth.