Mid-market potential Target mid-market and enterprise clients in need of custom web applications, leveraging Katalyst Interactive's 21 years of Ruby on Rails experience and the Koi platform to accelerate development, with a focus on government and public sector projects similar to Victorian Government and Adelaide Fringe.

Sector alignment Prioritize public sector and education clients (government, universities) where long-term partnerships and ongoing digital initiatives are common, aligning with past engagements such as the University of Adelaide and government projects.

Global capability Leverage the client base that includes local, national, and international sites to position as a scalable partner for multi-site deployments, large user bases, and complex integrations on AWS, PostgreSQL, and enterprise analytics tools.

UX & process Differentiate by emphasizing holistic UX design combined with robust engineering and transparent agile/waterfall methodologies to reduce project risk, increase stakeholder involvement, and deliver highly adopted applications.

Growth signals Explore upsell opportunities around managed services, ongoing maintenance, and platform evolution for existing clients, plus case studies and awards to support marketing outreach to similar organizations seeking stability and proven delivery.