Expanding Product Range The launch of new scrapbooks and a dedicated Christmas collection indicates the company's willingness to diversify and introduce seasonal and versatile paper products, opening opportunities for retail partnerships in seasonal and gift markets.

Premium Market Position Partnering with prestigious retailers like Liberty of London, Selfridges, and Paperchase demonstrates the company's premium positioning, suggesting potential for collaborations with high-end boutiques and department stores.

Strong Online Presence The active updates on their website about new product launches and gift guides highlight a focus on digital marketing and e-commerce, presenting opportunities to enhance online sales channels and targeted marketing campaigns.

Niche Craftsmanship The company's hand-printed, design-led products and small team emphasize artisanal quality, appealing to customers seeking unique, handcrafted stationery, which could be leveraged to target boutique stores and specialty gift shops.

Potential Growth Opportunities With a revenue range under one million dollars and recent product expansions, there is room for growth through wholesale partnerships, brand collaborations, and increased distribution in international markets to scale sales further.