New Ownership Transition With April May taking over ownership in 2016, Smudge Ink entered a new phase ripe for partnership opportunities as the company evolves its product offerings and business strategies under fresh leadership.

Custom Printing Projects Smudge Ink's specialization in custom printing projects, including announcements, invitations, and stationery, presents a promising avenue for targeted B2B sales by catering to corporate and individual clients seeking unique design solutions.

Wedding Design Suites The 'Weddings by Smudge Ink' line offers a lucrative sales opportunity targeting engaged individuals seeking customizable wedding invitations and save-the-dates, providing a niche market segment for partnership and direct sales engagements.

Tech Stack Integration The utilization of modern technologies such as Google Analytics, Facebook, and PayPal among others signifies a tech-savvy approach by Smudge Ink, opening doors for tech-focused sales engagements and collaborations within the industry.

Competitive Landscape Analysis Analyzing similar companies like Meri Meri, Marimekko, Knot & Bow, and Katie Leamon provides valuable insights for devising competitive strategies and identifying market differentiators, aiding in the identification of sales opportunities within the design services industry.