Strategic Acquisition Katté & Co has recently joined the Precis Group, indicating an opportunity to leverage the combined capabilities and expand service offerings to existing clients and new prospects in the advertising and e-commerce sectors.

Advanced Technology Stack With expertise in Google Optimize, Appsflyer, Kubernetes, and Google Cloud Platform, Katté & Co demonstrates strong technological capabilities that can be upsold as part of comprehensive performance marketing solutions.

Growth Leadership The appointment of a new growth director at Precis Group signals a focus on expanding market share and driving sales, presenting opportunities to align products or services with strategic growth initiatives.

Market Positioning Operating in the performance marketing and advertising services industry with a relatively small team suggests potential for scalable solutions tailored for mid-sized firms seeking cost-effective, performance-driven marketing support.

Emerging Opportunities The recent launch of Alvie, an all-in-one performance marketing optimization tool, presents an upsell opportunity for clients interested in leveraging innovative tech to improve campaign efficiency and ROI.