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Insights

Expansion momentum Kaufland e-commerce is expanding beyond Germany with a France marketplace launch in 2025, signaling appetite for cross-border commerce and new regional partnerships that can be leveraged for localized seller onboarding, logistics integrations, and EU-focused advertising solutions.

Marketplace scale Operating a global marketplace with over 13,000 online sellers across 6,400 categories presents a broad seller base and high demand for seller tools, analytics, and cross-listing solutions, creating opportunities for onboarding platforms, analytics partners, and advertising enhancements.

Tech enabled A strong tech stack including Microsoft Advertising, Adobe Experience Cloud, Pendo, and OneTrust, combined with Python and web technologies, indicates readiness for enterprise-grade marketing, personalization, consent management, and data-driven UX improvements that can be offered as managed services.

Cross channel Integration between online marketplaces and branch stores through Kaufland apps and Kaufland Card suggests demand for omnichannel optimization, point-of-sale integrations, loyalty program enhancements, and seamless inventory syncing with online channels.

Sustainability and people A culturally diverse, flat-hierarchy organization with wellness initiatives and social campaigns points to a partnership opportunity for employee engagement platforms, mental health programs, and sustainability reporting solutions that align with their values and branding.

Kaufland e-commerce Tech Stack

Kaufland e-commerce uses 8 technology products and services including Microsoft Advertising, Pendo, OneTrust, and more. Explore Kaufland e-commerce's tech stack below.

  • Microsoft Advertising
    Advertising
  • Pendo
    Analytics
  • OneTrust
    Cookie Compliance
  • Adobe Experience Cloud
    Data Management Platforms
  • Python
    Programming Languages
  • Google
    Search Engines
  • Audisto
    Search Marketing
  • CSS
    Web Tools And Plugins

Kaufland e-commerce's Email Address Formats

Kaufland e-commerce uses at least 2 format(s):
Kaufland e-commerce Email FormatsExamplePercentage
First.Last@real-digital.deJohn.Doe@real-digital.de
98%
First.Middle.Last@real-digital.deJohn.Michael.Doe@real-digital.de
1%
First.Middle@real-digital.deJohn.Michael@real-digital.de
1%
First.Last@kaufland-ecommerce.comJohn.Doe@kaufland-ecommerce.com
100%

Frequently Asked Questions

What is Kaufland e-commerce's official website and social media links?

Minus sign iconPlus sign iconKaufland e-commerce's official website is kaufland-ecommerce.com and has social profiles on LinkedIn.

How much revenue does Kaufland e-commerce generate?

Minus sign iconPlus sign icon As of July 2026, Kaufland e-commerce's annual revenue is estimated to be $50M - $100M.

What is Kaufland e-commerce's NAICS code?

Minus sign iconPlus sign iconKaufland e-commerce's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does Kaufland e-commerce have currently?

Minus sign iconPlus sign iconAs of July 2026, Kaufland e-commerce has approximately 838 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Coo: C. B.Cfo / Verwaltungsleiter: J. K.Chief Marketing Officer - Kaufland.De: K. T.. Explore Kaufland e-commerce's employee directory with LeadIQ.

What industry does Kaufland e-commerce belong to?

Minus sign iconPlus sign iconKaufland e-commerce operates in the Online and Mail Order Retail industry.

What technology does Kaufland e-commerce use?

Minus sign iconPlus sign iconKaufland e-commerce's tech stack includes Microsoft AdvertisingPendoOneTrustAdobe Experience CloudPythonGoogleAudistoCSS.

What is Kaufland e-commerce's email format?

Minus sign iconPlus sign iconKaufland e-commerce's email format typically follows the pattern of First.Last@real-digital.de. Find more Kaufland e-commerce email formats with LeadIQ.

When was Kaufland e-commerce founded?

Minus sign iconPlus sign iconKaufland e-commerce was founded in 2015.
Kaufland e-commerce logo

Kaufland e-commerce

Online and Mail Order RetailNorth Rhine-Westphalia, Germany501-1000 Employees

Kaufland e-commerce is an independent tech company based in Cologne, North Rhine-Westphalia, Germany, responsible for operating and developing Kaufland’s international online marketplaces. It brings together a diverse, interdisciplinary team to develop platforms such as the Kaufland App and the Kaufland Card, integrating online shopping with branch stores to offer a unified experience for customers.

The marketplaces form the core of its activity, hosting more than 13,000 online sellers across over 6,400 categories to deliver a safe and robust shopping environment. The Kaufland Global Marketplace provides a single registration that enables sellers to operate on all Kaufland online marketplaces. The company supports flexible work locations—from Cologne, Darmstadt, Düsseldorf, and Berlin to remote work within Germany—and, in August 2025, expanded by launching its marketplace in France, reflecting its cross-market growth.

Section iconCompany Overview

Website
kaufland-ecommerce.com
NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
2015
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $50M - $100M

    Kaufland e-commerce's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Kaufland e-commerce's revenue is estimated to be in the range of $50M - $100M

Company Leadership

  • Stylized image of a person
    C. B.
    Coo
    Mobile Phone
  • Stylized image of a person
    J. K.
    Cfo / Verwaltungsleiter
    Mobile Phone
  • Stylized image of a person
    K. T.
    Chief Marketing Officer - Kaufland.De
    Mobile Phone
  • Stylized image of a person
    V. S.
    Chief Information Security Officer
    Mobile Phone
  • Stylized image of a person
    M. C.
    Chief Risk Officer
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. K.
    Cfo / Verwaltungsleiter
    Mobile Phone
  • Stylized image of a person
    O. F.
    Operational Lead Partner Integration Management
    Mobile Phone
  • Stylized image of a person
    S. W.
    Partner Management & B2b Marketing
    Mobile Phone
  • Stylized image of a person
    T. K. P.
    Head Of Partner Management & Vendor Support/ Directsales
    Mobile Phone
  • Stylized image of a person
    M. C.
    Chief Risk Officer
    Mobile Phone

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