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Insights

Growth through expansion Kaufland e-commerce is actively expanding internationally, including the recent launch of a marketplace in France in 2025, presenting opportunities to cross-sell marketplace enablement, localized ad tech, and regional partnerships.

Marketplace ecosystem With over 13,000 online sellers across 6,400 categories and a single registration for selling across all Kaufland marketplaces, there is a strong need for scalable onboarding, seller tooling, analytics, and compliance solutions to support high-volume onboarding and operations.

Tech-forward platform A diverse tech stack and in-house development focus, including Go, Salesforce Sales Cloud, Google Analytics 4, and automation tooling, suggests opportunities for advanced analytics, CRM integrations, marketing automation, and system integration partnerships.

Vertical collaboration Close collaboration between Kaufland e-commerce and Kaufland physical stores for unified shopping experiences indicates potential for omnichannel services, loyalty program enhancements, and cross-channel data solutions.

Sustainability & social impact Recent mental health awareness initiatives and a European-focused mission (#FromEuropeForEurope) imply receptivity to partnerships in ESG reporting, employee well-being programs, and sustainability marketing services that align with their values.

Kaufland e-commerce Tech Stack

Kaufland e-commerce uses 8 technology products and services including Microsoft Advertising, Pendo, OneTrust, and more. Explore Kaufland e-commerce's tech stack below.

  • Microsoft Advertising
    Advertising
  • Pendo
    Analytics
  • OneTrust
    Cookie Compliance
  • Adobe Experience Cloud
    Data Management Platforms
  • Python
    Programming Languages
  • Google
    Search Engines
  • Audisto
    Search Marketing
  • CSS
    Web Tools And Plugins

Kaufland e-commerce's Email Address Formats

Kaufland e-commerce uses at least 2 format(s):
Kaufland e-commerce Email FormatsExamplePercentage
First.Last@real-digital.deJohn.Doe@real-digital.de
98%
First.Middle.Last@real-digital.deJohn.Michael.Doe@real-digital.de
1%
First.Middle@real-digital.deJohn.Michael@real-digital.de
1%
First.Last@kaufland-ecommerce.comJohn.Doe@kaufland-ecommerce.com
100%

Frequently Asked Questions

What is Kaufland e-commerce's official website and social media links?

Minus sign iconPlus sign iconKaufland e-commerce's official website is kaufland-ecommerce.com and has social profiles on LinkedIn.

What is Kaufland e-commerce's NAICS code?

Minus sign iconPlus sign iconKaufland e-commerce's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does Kaufland e-commerce have currently?

Minus sign iconPlus sign iconAs of July 2026, Kaufland e-commerce has approximately 838 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Coo: C. B.Cfo / Verwaltungsleiter: J. K.Chief Marketing Officer - Kaufland.De: K. T.. Explore Kaufland e-commerce's employee directory with LeadIQ.

What industry does Kaufland e-commerce belong to?

Minus sign iconPlus sign iconKaufland e-commerce operates in the Online and Mail Order Retail industry.

What technology does Kaufland e-commerce use?

Minus sign iconPlus sign iconKaufland e-commerce's tech stack includes Microsoft AdvertisingPendoOneTrustAdobe Experience CloudPythonGoogleAudistoCSS.

What is Kaufland e-commerce's email format?

Minus sign iconPlus sign iconKaufland e-commerce's email format typically follows the pattern of First.Last@real-digital.de. Find more Kaufland e-commerce email formats with LeadIQ.

When was Kaufland e-commerce founded?

Minus sign iconPlus sign iconKaufland e-commerce was founded in 2015.
Kaufland e-commerce logo

Kaufland e-commerce

Online and Mail Order RetailNorth Rhine-Westphalia, Germany501-1000 Employees

Kaufland e-commerce is an independent tech company based in Cologne, North Rhine-Westphalia, Germany, responsible for operating and developing Kaufland’s international online marketplaces. It brings together a diverse, interdisciplinary team to develop platforms such as the Kaufland App and the Kaufland Card, integrating online shopping with branch stores to offer a unified experience for customers.

The marketplaces form the core of its activity, hosting more than 13,000 online sellers across over 6,400 categories to deliver a safe and robust shopping environment. The Kaufland Global Marketplace provides a single registration that enables sellers to operate on all Kaufland online marketplaces. The company supports flexible work locations—from Cologne, Darmstadt, Düsseldorf, and Berlin to remote work within Germany—and, in August 2025, expanded by launching its marketplace in France, reflecting its cross-market growth.

Section iconCompany Overview

Website
kaufland-ecommerce.com
NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
2015
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Kaufland e-commerce's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Kaufland e-commerce's revenue is estimated to be in the range of $50M$100M

Company Leadership

  • Stylized image of a person
    C. B.
    Coo
    Phone icon
    Mobile Phone
  • Stylized image of a person
    J. K.
    Cfo / Verwaltungsleiter
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. T.
    Chief Marketing Officer - Kaufland.De
    Phone icon
    Mobile Phone
  • Stylized image of a person
    V. S.
    Chief Information Security Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. C.
    Chief Risk Officer
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    J. K.
    Cfo / Verwaltungsleiter
    Phone icon
    Mobile Phone
  • Stylized image of a person
    O. F.
    Operational Lead Partner Integration Management
    Phone icon
    Mobile Phone
  • Stylized image of a person
    S. W.
    Partner Management & B2b Marketing
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. K. P.
    Head Of Partner Management & Vendor Support/ Directsales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. C.
    Chief Risk Officer
    Phone icon
    Mobile Phone

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