Insights

Strong Brand Legacy Keds has a long-standing history in the footwear industry since 1916, which can be leveraged to promote new collections or collaborations that emphasize its rich heritage and timeless appeal, attracting customers who value brand authenticity.

Growing Collaborations Recent partnerships with Staud, Rifle Paper Company, and Magnolia Bakery demonstrate an openness to innovative collaborations, presenting opportunities to engage with diverse lifestyle and fashion brands to expand market reach and drive sales.

Focused Market Niche Keds primarily targets women seeking comfortable, stylish, and versatile footwear, providing a clear target audience for tailored marketing campaigns and cross-promotional opportunities with brands catering to active, fashion-conscious women.

Data-Driven Marketing Utilizing advanced tech stack tools like Salesforce, Optimizely, and Reflektion, Keds actively engages consumers online, indicating potential to increase personalized marketing efforts and digital campaigns aimed at driving online sales and customer loyalty.

Recent Acquisition Edge As part of Designer Brands and DSW’s portfolio, Keds benefits from expanded retail and distribution channels, offering opportunities to grow wholesale opportunities and develop exclusive collections for retail partners.

Keds Tech Stack

Keds uses 8 technology products and services including Optimizely, Microsoft Advertising, Salesforce Service Cloud, and more. Explore Keds's tech stack below.

  • Optimizely
    A/B Testing
  • Microsoft Advertising
    Advertising
  • Salesforce Service Cloud
    Live Chat
  • Narvar
    Logistics
  • AfterPay
    Payment Processing
  • Reflektion
    Personalization
  • Java
    Programming Languages
  • Quantcast
    System Analytics & Monitoring

Media & News

Keds's Email Address Formats

Keds uses at least 1 format(s):
Keds Email FormatsExamplePercentage
First.Last@keds.comJohn.Doe@keds.com
94%
FirstLast@keds.comJohnDoe@keds.com
3%
Last.F@keds.comDoe.J@keds.com
2%
FirstLas@keds.comJohnDoe@keds.com
1%

Frequently Asked Questions

Where is Keds's headquarters located?

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Keds's main headquarters is located at Burlington, MA US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Keds's official website and social media links?

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Keds's official website is keds.com and has social profiles on LinkedIn.

What is Keds's SIC code NAICS code?

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Keds's SIC code is 5139 - Footwear NAICS code is 44-45 - Retail Trade.

How many employees does Keds have currently?

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As of October 2025, Keds has approximately 154 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Head Of Sales: J. M.Vp Global Product: J. K.Global Design Director, Head Of Collab Design: L. K.. Explore Keds's employee directory with LeadIQ.

What industry does Keds belong to?

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Keds operates in the Retail industry.

What technology does Keds use?

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Keds's tech stack includes OptimizelyMicrosoft AdvertisingSalesforce Service CloudNarvarAfterPayReflektionJavaQuantcast.

What is Keds's email format?

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Keds's email format typically follows the pattern of First.Last@keds.com. Find more Keds email formats with LeadIQ.
Keds

Keds

RetailMassachusetts, United States51-200 Employees

Keds was founded on the belief that when we feel comfortable inside and out, we can more fully step forward and make our mark on the world.

Ever since the introduction of the Keds Champion Sneaker back in 1916—the first rubber-soled canvas shoe of its kind, which set the standard for sneakers as we know them today—Keds has been making versatile, comfortable, fashionable footwear to help people move through life their own way.

Today, Keds exists to support all women as they step out into the world every day: to laugh with them; to cheer them on; to give them the style, comfort, and support they need to step out and show up in life. To help them look more like themselves so that they can feel more like themselves. No matter where they’re going or how they’re getting there, Keds helps them move through life their way.

Keds. Wear yours.

Keds is a division of Designer Brands, one of the world’s largest designers, producers, and retailers of the most recognizable footwear brands and accessories, transforming and defining the footwear industry through a mission of self-expression.

Section iconCompany Overview

Headquarters
Burlington, MA US
Website
keds.com
SIC Code
5139 - Footwear
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Keds's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Keds's revenue is estimated to be in the range of $10M$25M

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