Insights

Product Innovation Keds frequently collaborates with lifestyle brands like Rifle Paper Company and Magnolia Bakery to launch limited edition sneakers, highlighting opportunities to offer personalized or themed footwear collaborations that resonate with their target demographic of fashion-conscious women.

Fashion-Forward Collections Recent launches of retro and cake-inspired sneakers demonstrate Keds’ focus on style and nostalgia, presenting a sales opportunity to expand into seasonal and themed product lines that drive consumer engagement and boost seasonal sales.

Digital Engagement Utilizing advanced tech tools such as Optimizely, Salesforce, and Narvar indicates Keds’ commitment to a seamless digital customer experience, creating chances to offer innovative digital marketing services and e-commerce optimization solutions to enhance their online sales funnel.

Market Expansion As a smaller player within the footwear industry with revenue between 10 to 25 million, Keds presents an opportunity for strategic partnerships or product expansions to broaden its market reach among style-conscious female consumers and within niche lifestyle categories.

Brand Growth Keds’ recent acquisition by DSW and its active collaboration history suggest a strategic intent to grow its brand visibility, offering potential sales prospects in retail partnerships, brand promotion, and exclusive collection development to accelerate market presence.

Keds Tech Stack

Keds uses 8 technology products and services including Optimizely, Microsoft Advertising, Salesforce Service Cloud, and more. Explore Keds's tech stack below.

  • Optimizely
    A/B Testing
  • Microsoft Advertising
    Advertising
  • Salesforce Service Cloud
    Live Chat
  • Narvar
    Logistics
  • AfterPay
    Payment Processing
  • Reflektion
    Personalization
  • Java
    Programming Languages
  • Quantcast
    System Analytics & Monitoring

Media & News

Keds's Email Address Formats

Keds uses at least 1 format(s):
Keds Email FormatsExamplePercentage
First.Last@keds.comJohn.Doe@keds.com
94%
FirstLast@keds.comJohnDoe@keds.com
3%
Last.F@keds.comDoe.J@keds.com
2%
FirstLas@keds.comJohnDoe@keds.com
1%

Frequently Asked Questions

Where is Keds's headquarters located?

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Keds's main headquarters is located at Burlington, Massachusetts United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Keds's official website and social media links?

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Keds's official website is keds.com and has social profiles on LinkedIn.

What is Keds's NAICS code?

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Keds's NAICS code is 44-45 - Retail Trade.

How many employees does Keds have currently?

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As of April 2026, Keds has approximately 164 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Vp Global Product: J. K.Head Of Sales: J. M.Head Of Digital Marketing & Media: C. V.. Explore Keds's employee directory with LeadIQ.

What industry does Keds belong to?

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Keds operates in the Retail industry.

What technology does Keds use?

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Keds's tech stack includes OptimizelyMicrosoft AdvertisingSalesforce Service CloudNarvarAfterPayReflektionJavaQuantcast.

What is Keds's email format?

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Keds's email format typically follows the pattern of First.Last@keds.com. Find more Keds email formats with LeadIQ.

Keds

RetailMassachusetts, United States51-200 Employees

Keds was founded on the belief that when we feel comfortable inside and out, we can more fully step forward and make our mark on the world.

Ever since the introduction of the Keds Champion Sneaker back in 1916—the first rubber-soled canvas shoe of its kind, which set the standard for sneakers as we know them today—Keds has been making versatile, comfortable, fashionable footwear to help people move through life their own way.

Today, Keds exists to support all women as they step out into the world every day: to laugh with them; to cheer them on; to give them the style, comfort, and support they need to step out and show up in life. To help them look more like themselves so that they can feel more like themselves. No matter where they’re going or how they’re getting there, Keds helps them move through life their way.

Keds. Wear yours.

Keds is a division of Designer Brands, one of the world’s largest designers, producers, and retailers of the most recognizable footwear brands and accessories, transforming and defining the footwear industry through a mission of self-expression.

Section iconCompany Overview

Headquarters
Burlington, Massachusetts United States
Website
keds.com
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Keds's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Keds's revenue is estimated to be in the range of $10M$25M

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