Unique Selling Proposition Keepy offers a unique and interactive family scrapbooking app that allows parents to save and cherish kids' artwork, schoolwork, and memories. This distinctive feature can be leveraged to attract parents and families looking for a digital platform to preserve and share precious moments.

Competitive Landscape In a marketplace with similar companies like Notabli, Lifecake, and 23snaps, Keepy stands out with a focus on simplicity, user-friendly interface, and privacy features. Emphasizing these strengths can help in differentiating Keepy from its competitors and capturing a larger market share.

Marketing Opportunities The ability to print custom items like mugs, T-shirts, and greeting cards directly from the app presents a unique marketing opportunity. This feature can be highlighted in promotional campaigns to attract users who value physical keepsakes alongside digital memories.

Tech Integration Utilizing a tech stack that includes WordPress, Shopify, and Modernizr among others, Keepy demonstrates a commitment to staying updated with modern technologies. This integration can be promoted to tech-savvy audiences looking for innovative solutions for preserving family memories.

Funding and Growth Potential With a funding of $1.1M, Keepy has the financial backing to support expansion and growth initiatives. This can be leveraged in sales conversations to instill confidence in potential customers about the company's stability and future development plans.