Online Application Launch Kela recently launched a publicly accessible online application for comparing median prices of private healthcare services. This initiative showcases an innovative approach to providing value-added services to users, presenting an opportunity to leverage this tech-savvy environment for sales engagements.

Enhanced E-Service for EU Citizens The introduction of an enhanced e-service by Kela specifically for EU citizens signals a commitment to improving customer experience and engagement. This advancement can be a focal point for targeted sales efforts towards EU citizens seeking social insurance solutions in Finland.

Maternity Package Release Kela launched the 2023 edition of the maternity package, a long-standing offering that resonates with individuals at various life stages. Leveraging this popular service can facilitate sales outreach to individuals and families looking for comprehensive social security coverage.

Instant Interpretation Service With the introduction of an 'instant interpretation' service, Kela demonstrates a commitment to inclusivity and accessibility for speakers of diverse languages. Sales teams can capitalize on this service as a unique selling point to attract a wider customer base with multilingual support needs.

Market Positioning and Innovations Kela's market presence in government administration, coupled with its tech stack and recent service launches, positions it as a forward-thinking institution. Sales professionals can leverage Kela's reputation for innovation and customer-centric solutions to drive business development strategies in the social insurance sector.