Boutique residential Small firm with 2-10 employees and an award-winning focus on Custom Home Design and sustainability presents an opportunity to upsell premium material sourcing, luxury finishes, and green building certifications for aspirational homeowners.

Sustainability focus Emphasize services or partnerships around energy-efficient design, passive solar strategies, and sustainable material sourcing to attract clients seeking eco-conscious homes in a market segment that values environmental responsibility.

Leadership leverage Leverage Traci Kelley’s credentials and industry leadership to position as a trusted design partner for high-end residential projects, suggesting collaboration with larger firms on mixed-use or custom residential developments.

Technology stack Current use of Wix, WordPress, and cloud tools indicates a modern online presence with room to offer digital design visualization, BIM/VDC integration, or client portal enhancements to streamline proposals and project management.

Geographic expansion Based in Austin but designs nationwide; sales opportunities exist in broader markets with demand for customized luxury homes, including partnerships with regional builders and developer clients seeking boutique design capability.