Kelly Blue Book

IT Services and IT ConsultingTexas, United States2-10 Employees

Kelly Blue Book, based in Mason, Texas, offers online pricing information for new and used vehicles. Its valuations help buyers and sellers gauge fair market values during price negotiations and trade-in decisions. Founded in 1926, the company has long been recognized by consumers and the automotive industry for its vehicle value data.

It operates in the IT services and IT consulting industry, connecting automotive data with digital marketplace solutions. In 2026, the firm participated in a corporate integration tied to Cox Automotive's expanded platform strategy, following the acquisition of Fullpath Ltd., which linked KBB data with other marketplaces such as Autotrader. The company is described as a small organization focused on delivering valuation information to individuals seeking vehicle pricing guidance.

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