Equine Partnerships Kensington already collaborates with Toby's Legacy and Gentle Giants Draft Horse Rescue, as well as industry groups like the Appaloosa Horse Club and the American Morgan Horse Association. Formalize a robust equine-channel program to recruit more breed clubs, rescues, training facilities, and veterinary partners to source protective products and run co-branded campaigns, expanding reach into tack shops and riding schools.

Exclusive Lines Leverage history of exclusive product drops and branded apparel to attract additional retailers for private-label or exclusive colorways; the Palm Springs Plaid colorway and line of branded shirts show a replicable model to create limited editions and promotions with partner retailers.

Channel Growth With notable wholesale revenue and a Shopify-enabled storefront, Kensington is well-positioned to widen its distributor network and pursue direct-to-consumer promotions; target additional wholesale partners in equestrian goods, veterinary supply, and animal care sectors, while offering co-branded marketing assets and flexible terms.

Digital Marketing Utilize the current tech stack (Prebid, Google Tag Manager, Shopify, Google Pay, Venmo) to deploy targeted campaigns, retargeting, and partner promotions; create data-driven catalogs and dynamic product ads for horse owners, trainers, and rescue partners to boost conversions and partner engagement.

CSR Campaigns Leverage CSR alignment with animal welfare partners to attract retailers and buyers who value social responsibility; propose joint fundraising campaigns, donation-based promotions, and rescue-focused events to drive brand affinity and seasonal sales spikes.