Niche Market Focus Kensington Protective Products specializes in protective gear for equestrian and animal husbandry industries, evidenced by recent partnerships with organizations like the American Morgan Horse Association and the Appaloosa Horse Club, indicating strong ties to the equestrian community which could be leveraged for targeted product offerings.

Expanding Product Line The company launched a new branded line of shirts and a unique colorway, suggesting opportunities for upselling complementary apparel and branded merchandise to their existing customer base and partners.

Established Market Presence With a history dating back to 1954 and revenue estimates between 25 and 50 million dollars, Kensington has a solid market presence, offering potential for growth through expanded product categories or deeper penetration within the equestrian and farm supply sectors.

Digital Engagement & Payment Options The adoption of advanced ecommerce tools such as Google Ads Conversion Tracking, Envoy, and multiple digital payment options like Apple Pay and Venmo signals a focus on seamless online purchasing experiences, ideal for driving direct-to-consumer sales and loyalty programs.

Family-Owned Advantage As a family-operated business with a localized base in Pomona, California, Kensington can emphasize personalized customer service and build strong regional or community-based partnerships to increase brand loyalty and expand their sales channels.