Niche Market Focus Professional's Choice specializes in equine equipment and products, indicating a strong presence in the growing sporting goods segment focused on horse riding and equestrian activities, presenting opportunities for expansion into allied equine and outdoor sports markets.

Medium-Sized Growth With a revenue ranging between 1 million to 10 million and a team of 51-200 employees, the company is positioned as a stable mid-market player, suitable for targeted upselling of premium or innovative equine products and accessories.

Digital Engagement Utilizing digital tools such as Google Analytics and Hotjar suggests active online customer engagement and data-driven marketing strategies, providing avenues to introduce new product lines or improve customer experience solutions.

Regional Presence Headquartered in Oklahoma City with a longstanding history since 1976, the company has local market expertise that can be leveraged for regional expansion or partnerships within the equestrian and sporting communities.

E-commerce Potential The company's online presence and varied tech stack indicate opportunities for increasing e-commerce sales, such as targeted digital campaigns or expanding product offerings through their website to reach a broader customer base.