Market Niche Leadership Professional's Choice holds a strong position as a leading provider of equine equipment, indicating ongoing demand within the niche sports and animal care markets, creating opportunities for targeted product expansions.

Growth Potential With annual revenues estimated between one and ten million dollars and a compact team, the company demonstrates potential for scalable growth, making it a strategic partner for product innovation and distribution expansion.

Technology Engagement The use of analytics and customer engagement tools like Google Analytics and Hotjar suggests an active focus on digital marketing and customer insight, which could benefit from advanced sales enablement solutions.

Sustainability Focus Founded on the philosophy that horse comfort boosts performance, the company’s core ethos aligns with sustainability trends, opening avenues for eco-friendly product lines and green branding.

Regional Presence Headquartered in Oklahoma City with a long-standing history, there is an opportunity to leverage local and regional networks for increased sales channels and partnership development.