Insights

Brand merchandise growth Kept positions itself as an all-in-one merchandise partner with end-to-end capabilities including design, sourcing, kit, fulfillment and shipping. This suggests a sales opportunity to upsell expanded branded merchandise programs, including premium sourcing, kitting options, and scalable fulfillment for larger enterprise clients.

Sustainability focus The company carries EcoVadis Bronze and partners with Veritree, indicating a commitment to responsible business practices. This creates a potential entry point to target sustainability-minded brands and provide compliant, eco-friendly merch solutions aligned with ESG goals.

Enterprise credibility With 30 years in the industry and a client base across Fortune 500s and fast-growing startups, Kept can leverage its prestige to pursue larger deals, multi-year procurement contracts, and strategic merchandise programs for global brands seeking reliability and experienced fulfillment.

Technology and integration A modern tech stack including Cloudflare, Google Cloud DNS, Webflow and Cloud-based email indicates readiness for scalable digital campaigns. Sales opportunities exist in offering integrated e-commerce, automated rebranding workflows, and seamless order management integrations with enterprise systems.

Growth potential Revenue range of 10M to 25M and a lean team size (11-50) suggests opportunities to cross-sell bundled services, introduce tiered service levels for faster turnaround, and pursue mid-market accounts that require reliable, cost-effective merch fulfillment at scale.

Similar companies to Kept (formerly Straight Up Inc.)

Kept (formerly Straight Up Inc.) Tech Stack

Kept (formerly Straight Up Inc.) uses 8 technology products and services including jsDelivr, Cloudflare, Open Graph, and more. Explore Kept (formerly Straight Up Inc.)'s tech stack below.

Kept (formerly Straight Up Inc.)'s Email Address Formats

Kept (formerly Straight Up Inc.) uses at least 3 email formats:
Kept (formerly Straight Up Inc.) Email FormatsExamplePercentage
First.Last@straightupinc.comJohn.Doe@straightupinc.com
71%
First@straightupinc.comJohn@straightupinc.com
22%
First.Middle@straightupinc.comJohn.Michael@straightupinc.com
7%

Frequently Asked Questions

What is Kept (formerly Straight Up Inc.)'s official website and social media links?

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Kept (formerly Straight Up Inc.)'s official website is madebykept.com and has social profiles on LinkedIn.

How much revenue does Kept (formerly Straight Up Inc.) generate?

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As of September 2026, Kept (formerly Straight Up Inc.)'s annual revenue is estimated to be $10M - $25M.

What is Kept (formerly Straight Up Inc.)'s NAICS code?

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Kept (formerly Straight Up Inc.)'s NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Kept (formerly Straight Up Inc.) have currently?

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As of September 2026, Kept (formerly Straight Up Inc.) has approximately 25 employees across 2 continents, including North America and Asia. Key team members include Chief Executive Officer And Owner: J. F., Marketing Director: C. G. and Marketing Director: C. G. Explore Kept (formerly Straight Up Inc.)'s employee directory with LeadIQ.

What industry does Kept (formerly Straight Up Inc.) belong to?

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Kept (formerly Straight Up Inc.) operates in the Marketing Services industry.

What technology does Kept (formerly Straight Up Inc.) use?

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Kept (formerly Straight Up Inc.)'s tech stack includes jsDelivr, Cloudflare, Open Graph, Google Cloud DNS, Amazon Simple Email Service, Microsoft 365, jQuery and Webflow.

What is Kept (formerly Straight Up Inc.)'s email format?

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Kept (formerly Straight Up Inc.)'s email format typically follows the pattern of First.Last@straightupinc.com. Find more Kept (formerly Straight Up Inc.) email formats with LeadIQ.

When was Kept (formerly Straight Up Inc.) founded?

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Kept (formerly Straight Up Inc.) was founded in 1994.
Kept (formerly Straight Up Inc.) logo

Kept (formerly Straight Up Inc.)

Marketing ServicesWisconsin, United States11-50 Employees

Kept, formerly Straight Up Inc., operates in the marketing services sector with a focus on branded merchandise. Its team designs, curates, sources, kits, fulfills and ships branded goods for clients, aiming to produce items that are kept rather than discarded. The company began in 1994 as a family-run graphic design agency serving brands such as Disney, Harley-Davidson and Anheuser-Busch, and today serves Fortune 500s as well as fast-growing startups, with a base in Hartland, Wisconsin.

It has expanded into a broader set of capabilities, including a brand network, technology solutions and end-to-end fulfillment. It has earned the EcoVadis Bronze Medal and partners with Veritree, reflecting its commitment to responsible business practices, and Kept is women- and family-owned.

Section iconCompany Overview

NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
1994
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Kept (formerly Straight Up Inc.)'s revenue is estimated to be in the range of $10M - $25M

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