PPC Optimization The company already runs Google Ads, indicating a readiness to invest in paid media; opportunities exist to expand PPC campaigns, implement conversion tracking and landing page tests, and boost wellness service bookings with data-driven optimization.

Data and Automation With a MySQL backend and Microsoft 365 usage alongside WordPress, there is room to introduce a lightweight CRM, marketing automation, and ROI-focused analytics to align campaigns with customer journeys and improve lead-to-sale conversion.

Online Booking Given its wellness focus, online scheduling and membership models can stabilize revenue; we can help install booking widgets, recurring memberships, and tiered pricing to grow recurring revenue.

Digital Presence The WordPress based site using Slider Revolution and FlexSlider signals an active digital presence; opportunities exist to optimize site speed, SEO, mobile UX, and the conversion funnel to generate more inquiries.

SMB Growth As a small SMB with potential budget constraints, position offerings as scalable marketing and tech solutions tailored for wellness brands, with flexible pricing and prompt ROI to support growth.