SMB Electrical Target Kershaw Electric as a small to mid-size electrical and electronic manufacturer in Las Cruces with annual revenue in the low-mid millions; focus sales messaging on scalable solutions and cost-effective improvements for small teams.

Cloud & Web Leverage their existing tech stack (AWS, WordPress, MySQL, PWA, Apache) to propose modernization services, managed hosting, security hardening, and performance optimization to support e-commerce or customer portals.

Security Drive Promote proactive cybersecurity offerings (Sucuri, web app security, malware monitoring) to protect customer data and build trust for any online procurement or service portals.

Service Expansion Position after-sales and field service enhancements, such as remote diagnostics, IoT-enabled equipment tracking, and Re:amaze-based CS/documentation, to improve support for electrical/electronic product lines.

Partner Potential Highlight opportunities to partner with larger, revenue-driven firms (comparable peers like Rosendin or MYR Group) for subcontracting, project collaboration, or equipment integration services to support growth.