Product Innovation Keurig Dr Pepper has recently launched new branded product lines including SkyPop Protein Soda and in-house crafted Keurig coffee, presenting opportunities to expand distribution, promote new offerings, and increase sales through targeted marketing campaigns.

Strategic Acquisitions The company's recent offer for JDE Peet's indicates a focus on strategic growth through acquisitions, opening avenues for partnerships or joint ventures to enhance product portfolio and market reach.

Sustainability & Engagement Keurig Dr Pepper's involvement in industry conferences and consumer engagement initiatives such as merch stores demonstrates a commitment to brand loyalty and community connection, which can be leveraged in sales strategies to strengthen customer relationships.

Distribution Strength With an extensive distribution network across North America and multiple brands available nearly everywhere, there is a significant opportunity to introduce new beverage products into existing retail channels to boost sales volume.

Digital & Data Tools Utilizing advanced analytics and digital marketing platforms like IBM Cognos and Google Optimize, there is potential to optimize consumer targeting and personalize marketing efforts to increase product adoption and incremental sales.