Strategic footholds Headquartered in Batavia, OH with offices in Phoenix and widespread North American warehouses, Key Resin serves broad geographic coverage and international shipping. Potential sales opportunity: target contractors and distributors across multiple regions to expand resin flooring and coatings adoption.

Product breadth Offers Key Resin branded products, premium KRC Terrazzo, and FlowResin lines across North and South America, covering decorative, industrial, MMA, moisture control, chemical resistance, slip resistance, ESD, and appearance. Sales angle: cross-sell multiple resin flooring solutions to existing customers and upsell premium and FlowResin variants for varied environments.

Industry expertise Deep construction market knowledge and technical expertise in resinous flooring, enabling better performance outcomes and durable lifecycle solutions. Sales cue: position as a technical partner for projects requiring high-performance coatings, specifying benefits for OEMs, contractors, and facility managers.

Leadership continuity Current leadership under President Eric Borglum emphasizes quality service, product performance, and innovation. Growth angle: leverage leadership credibility to pursue enterprise accounts and long-term contracts with facilities seeking reliable suppliers and ongoing support.

Growth signals Revenue range identified as $1M–$10M with recent corporate activity including acquisitions in 2017 and expansion of product lines. Opportunity: target mid-market manufacturers and distributors in construction, architectural firms, and industrial plants looking for scalable resin flooring and coatings partnerships.