Diverse Product Portfolio Key Resin Company offers a wide range of resinous flooring and coating solutions, including decorative, industrial, and specialty applications such as moisture vapor control and chemical resistance, providing opportunities to cross-sell to clients in various construction and renovation projects.

Expanding Market Reach With multiple North American warehouse locations and international shipping capabilities, Key Resin is positioned to serve a broad geographic market, enabling sales teams to target regional contractors, architects, and facility managers seeking reliable flooring solutions.

Strategic Acquisitions Having been acquired by RPM International Inc. and previously by Wikipedia, the company has strengthened its financial stability and industry profile, creating opportunities for increased sales through enhanced brand recognition and expanded distribution channels.

Leadership and Innovation Under President Eric Borglum's leadership, the company emphasizes quality and innovation, which can be leveraged in sales conversations to highlight the company's commitment to superior performance and customer satisfaction, appealing to clients seeking durable, high-performance flooring.

Market Growth Opportunities The company’s focus on durable, cost-effective flooring solutions aligns well with growing construction, renovation, and sustainability trends, presenting prospects to target commercial, industrial, and institutional buyers looking for long-lasting, high-quality floor coatings.